Kelso Consulting 1

PR & Marketing for theSole Practitioner

December 2014

@timprizeman www.kelsopr.com

Marketing, PR, Sales

Limited time, limited resources

Marketing strategy – target market, differentiation, value proposition, 4 P’s,

Your ideal client – be really, really clear what they look like

January February Etc

Business plan Income Income Income

# Leads

# Opportunities

£ sales

Marketing plan

The activity that will deliver this

Kelso Consulting 8

Repetition, routine

Make it easy for people to find you

1 – Social media (don’t just use it… use it properly)

Where to start:

Wordpress.com

Blogger.com

Your website

Topics:

The implications of legal changes & problems your ideal clients face

Become a blogger

www.hubspot.com/blog-topic-generator

• Paragraphs with more than 45 words or 3+ commas

• Therefore, regarding, aforementioned and other pointless filler words

• Anything in Latin

• Full names of legal acts & adjudications

• Anything technical, especially referencing specific clauses, paragraphs etc in acts & judgments

Get to the top of Google

15

Get noticed

Focus on the people you already know

• Speak at events

• Organise own events:

• Discussion lunches/dinners

• Webinars

What do your targets read?

Study the publication & its website

Relevant sections

Who writes on your subject

• Letters to the editor

• Authored articles

• Always emphasise “the important implications to your readers are xxx”

• Utilise your blog (and vice versa)

Utilise your legal knowledge as a lawyer:

• Impending laws & regulations

• Seasonal problems

• Consultations

• What it will mean for your clients

Questions????

Kelso Consulting 22

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More information:

Getting to the top of Google

Thursday 29 January 2015

Others in 2015:Thought leadership for law firms

Creating a successful business bookMaximising your rankings in Chambers

Creating & nurturing prospects effectively

21 Bloomsbury WayLondonWC1A 2TH

020 7242 2286

www.KelsoPR.com

Kelso Consulting