CJP Tech Fellows - Lisa Colton

Introduction to Social Media and its Implications for Jewish Educators

Presented by Lisa Colton,

Founder & President Darim Online

Lisa@darimonline.org

434.977.1170

http://slidesha.re/darim-cjpteachers

AGENDA

• Networks• Foundations of Social Media• Illustrations of Common Tools• Implications for Jewish Education• Wrap up & Reflections

TODAY’S GOALS

• Get comfortable• Get confident• Build vocabulary• Learn from others & teach others!• No apologies• Think tachlis and big picture• Invest in your networks• Others?

Where are your

networks online?

How do you leverage

your networks?

Help others, and they’ll help you.

Be a platform that’s mission centric, and

audience focused.

User generated

content may be more

valuable than your own.

Choose your best developed network, and post a question.

Let’s Practice!

Characteristics of Social Media

• Participatory: It blurs the line between producer & consumer, media & audience.

• Open and Democratic: Encourages voting, comments and the sharing of

information. Therefore seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional

broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a

particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and

proprietary.

Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Conversational

Temple Israel, Memphis Facebook Page

Searches on Twitter

Example of Hashtags,

#JED21

Your Opportunities to be

Listening & Responding

#3: BE REAL

Voice: Sixth & I Synagogue in DC

Make it Personal

#4:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or 1:20 ratio

Your Unique Value

1) Identify a “target audience”

2) Write a “value-added” Facebook

status update.

(See P.O.S.T. resources

& worksheet on Diigo)

#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

Shifts in Power / Service

How is parenting and family life

changing?

How does this impact your business and

“product” delivery?

How are you positioned to keep up?

How do changes in the way we

manage time and space impact Jewish

education, programs, classrooms,

teaching?

Content isn’t dead.

But the way we

engage with it is

changing.

Source: Flickr user JYRO

Source: Flickr user Rick Neves

Source: Flickr user divemasterking2000

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY

Poll EverywherePOLL EVERYWHERE

Wrap up

• What else do you need to know?• What do you need from your peers?• How can I help?

• *** add youtube and blogs somewhere.