Case Study Proposal: The Rise of the Fashion Blogger

RISETHE

OF THEBLOGGERin the fashion industry

@barb_leung

sorry folks! this is currently a work-in-progress

let’s start simple:

let’s start simple:what’s a blogger?

let’s start simple:what’s a blogger?

?

let’s start simple:what’s a blogger? nope,

that’s a celeb

let’s start simple:what’s a blogger? nope,

that’s a celeb

?

let’s start simple:what’s a blogger? nope,

that’s a celeb

just photographers

let’s start simple:what’s a blogger? nope,

that’s a celeb

just photographers

?

let’s start simple:what’s a blogger? nope,

that’s a celeb

just photographers

bored PR girl

let’s start simple:what’s a blogger? nope,

that’s a celeb

just photographers

bored PR girl

?

let’s start simple:what’s a blogger? nope,

that’s a celeb

just photographers

bored PR girl

probably, a blogger

just poking fun

just poking funwikipedia is useful at times like this

just poking funwikipedia is useful at times like this

”Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

“

just poking funwikipedia is useful at times like this

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

“”ergo, a blogger writes in a blog

the pictorial allusionbloggers have been sprouting up like weeds

no really, it’s true

no really, it’s true

according to Mashable, 48.55% of media outlets now have blogs

no really, it’s true

according to Mashable, 48.55% of media outlets now have blogs

wordpress.com oversees over 2 billion page views per month

no really, it’s true

according to Mashable, 48.55% of media outlets now have blogs

wordpress.com oversees over 2 billion page views per month

there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day

no really, it’s true

according to Mashable, 48.55% of media outlets now have blogs

wordpress.com oversees over 2 billion page views per month

there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day

now, on to fashion blog talk

the real big splashcame about in 2006 at NYFW for SS07

the head honchosaka IMG gave out 40 press passes to bloggers, which in itself was a big increase from the year before

!ve years later

!ve years laterwe have bloggers sitting up front

!ve years laterwe have bloggers sitting up fronte.g. garance doré, bryan boy, susie lau

great, so what does it mean?

great, so what does it mean?

vicarious consumption via more “relatable” personalities

great, so what does it mean?

vicarious consumption via more “relatable” personalities

democratization of the industry

great, so what does it mean?

vicarious consumption via more “relatable” personalities

democratization of the industry

disruption of the informational hierarchy

great, so what does it mean?

vicarious consumption via more “relatable” personalities

democratization of the industry

unification and separation

disruption of the informational hierarchy

great, so what does it mean?

vicarious consumption via more “relatable” personalities

democratization of the industry

unification and separation

the realizing of another subculture

disruption of the informational hierarchy

with that said

i intend to play detective with the following ideas:

what role and power do fashion bloggers play in the industry?

i intend to play detective with the following ideas:

what role and power do fashion bloggers play in the industry?

can they be considered agents of democratization (completely “for

the people?”)

i intend to play detective with the following ideas:

i intend to play detective with the following ideas:

what role and power do fashion bloggers play in the industry?

can they be considered agents of democratization (completely “for

the people?”)

their identity as a subculture

THANKSweb: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung