View
5.137
Download
0
Embed Size (px)
DESCRIPTION
http://www.phreshly-squeezed.net/2011/05/rise-fashion-blogger-actual-democratization-fashion-industry/ Proposal for my case study on the rise of the fashion blogger in the industry and the meaning of their status and with whom they best identify.
Citation preview
RISETHE
OF THEBLOGGERin the fashion industry
@barb_leung
sorry folks! this is currently a work-in-progress
let’s start simple:
let’s start simple:what’s a blogger?
let’s start simple:what’s a blogger?
?
let’s start simple:what’s a blogger? nope,
that’s a celeb
let’s start simple:what’s a blogger? nope,
that’s a celeb
?
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
?
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
bored PR girl
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
bored PR girl
?
let’s start simple:what’s a blogger? nope,
that’s a celeb
just photographers
bored PR girl
probably, a blogger
just poking fun
just poking funwikipedia is useful at times like this
just poking funwikipedia is useful at times like this
”Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
“
just poking funwikipedia is useful at times like this
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
“”ergo, a blogger writes in a blog
the pictorial allusionbloggers have been sprouting up like weeds
no really, it’s true
no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
wordpress.com oversees over 2 billion page views per month
no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
wordpress.com oversees over 2 billion page views per month
there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day
no really, it’s true
according to Mashable, 48.55% of media outlets now have blogs
wordpress.com oversees over 2 billion page views per month
there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day
now, on to fashion blog talk
the real big splashcame about in 2006 at NYFW for SS07
the head honchosaka IMG gave out 40 press passes to bloggers, which in itself was a big increase from the year before
!ve years later
!ve years laterwe have bloggers sitting up front
!ve years laterwe have bloggers sitting up fronte.g. garance doré, bryan boy, susie lau
great, so what does it mean?
great, so what does it mean?
vicarious consumption via more “relatable” personalities
great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
disruption of the informational hierarchy
great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
unification and separation
disruption of the informational hierarchy
great, so what does it mean?
vicarious consumption via more “relatable” personalities
democratization of the industry
unification and separation
the realizing of another subculture
disruption of the informational hierarchy
with that said
i intend to play detective with the following ideas:
what role and power do fashion bloggers play in the industry?
i intend to play detective with the following ideas:
what role and power do fashion bloggers play in the industry?
can they be considered agents of democratization (completely “for
the people?”)
i intend to play detective with the following ideas:
i intend to play detective with the following ideas:
what role and power do fashion bloggers play in the industry?
can they be considered agents of democratization (completely “for
the people?”)
their identity as a subculture
THANKSweb: www.barbaraleung.comemail: [email protected]: @barb_leung