Building Websites Is Awesome

Sheldon Nesdale

Marketing + Business + Internet + Niche = Win

Sheldon Nesdale :: www.MarketingFirst.co.nz

I’m interested in...

• Learning, Being Inspired, Exploring the web Business Books + TED videos + Kahn Academy +

Googling• Creating

Unique content + Online communities• Tauranga + The Mount

I love where I live

Sheldon Nesdale :: www.MarketingFirst.co.nz

I’m interested in...

• Technology How it connects us & improves our lives iPad + Robots + Games + Facebook

• Being Entertained Videos: Comedy + Movie Cartoons + Sci-Fi + TED

• Making Money Small Business + Micro-Business, Start-Up

Businesses

Sheldon Nesdale :: www.MarketingFirst.co.nz

I get paid for...

1. Ideas2. Action

Prescribing action for clients Taking action for clients Taking action on my own projects

“Great ideas are worth nothing without action”- Helen Keller

Sheldon Nesdale :: www.MarketingFirst.co.nz

Where Do Ideas Come From?

1. Reading2. Asking Questions3. Listening4. Writing (email + content + articles)5. Talking about ideas6. Creating

Sheldon Nesdale :: www.MarketingFirst.co.nz

What Are You An “Expert” In?

• Do you know more about a subject than the person sitting next to you? (only needs to be a little bit more) [Activity]

Sheldon Nesdale :: www.MarketingFirst.co.nz

4 Steps To Being An Expert

1. Choose a subject2. Read the top 10 books3. Write 5 articles

Make sense of what you’ve read

4. Congratulations you’re an expert! You’ll never be without work

Sheldon Nesdale :: www.MarketingFirst.co.nz

What Can You Build Before You Graduate?

You’ve got 3 years:• Build an online presence

For when people search your name• Do a little bit of everything• Only if it’s free• Go deeper with platforms you love

Blogging? Facebook? Pinterest? Flickr? Twitter?

Sheldon Nesdale :: www.MarketingFirst.co.nz

Selling Widgets/Services for a Boss?

• 95% of bosses are running a small business• They hate wasting dollars on advertising• What’s a waste of money?

Yellow Pages TV Daily Newspapers Radio

• Any time you are paying to shout at non-customers

Sheldon Nesdale :: www.MarketingFirst.co.nz

What Does Work?

• Don’t push what you’re selling• Create art and pull people in• Build a “Permission Asset”

Download White Paper Email Newsletter Phone Number First Purchase Next Purchase

Sheldon Nesdale :: www.MarketingFirst.co.nz

Websites Work

• Components of a successful website Passion. Take a stand Plain-speak (no jargon) Valuable (but free) Content/Articles Testimonials Prices Call-to-action Search Engine Optimisation

Sheldon Nesdale :: www.MarketingFirst.co.nz

Want To Build Your Own Website?

• Find a topic you are passionate about This gives you energy to keep going Eg an author, a type of movie, a hobby, a sport, game

• Provide content that is valuable & interesting to certain people (not everybody) Eg reading order list, ranking list of movies & indepth

character details, how-to videos• Have an attitude. Take a stand.• Once you have an audience, making money is easy

Sheldon Nesdale :: www.MarketingFirst.co.nz

Why I Love Building Websites

1. Websites are cheap $84.73/year (or free)

2. Websites are public no barriers between you and the world

3. Websites attract an audience for free thanks to Google

4. Websites are valuable so people will pay you to build them

Sheldon Nesdale :: www.MarketingFirst.co.nz

My Web Work

• 20 client websites Scuba Diving, Management Course, Airport

Shuttle, Winery, Fences & Gates, Charity• 17 of my own websites (66% of my income)

LoveOneDaySales.co.nz NZHotPools.co.nz WhyIHateDogs.com 1000AwesomeKiwiThings.co.nz

Sheldon Nesdale :: www.MarketingFirst.co.nz

Sheldon Nesdale :: www.MarketingFirst.co.nz

LoveOneDaySales.co.nz

• Started as blog article (stolen idea)• Created something useful to people• Asked for their input• Traffic grew• Launched new domain• Rang up all the daily deal owners

Gave them something for free Sold advertising

• $65k/annum @ 4h/week = $325/hour

Sheldon Nesdale :: www.MarketingFirst.co.nz

Sheldon Nesdale :: www.MarketingFirst.co.nz

NZHotPools.co.nz

• Stole a list from a book and put it online• Asked for input• Rang newspapers & got free exposure• Traffic grew• Rang all the owners & sold advertising• $8k/annum @ 0.5h/week = $307/hour

Sheldon Nesdale :: www.MarketingFirst.co.nz

ChickenCoops.co.nz

• Sold $55k worth of Chicken Coops• For $2,500 commission• $8/hour

Sheldon Nesdale :: www.MarketingFirst.co.nz

Sheldon Nesdale :: www.MarketingFirst.co.nz

WhyIHateDogs.com

• Started as a blog article• Got a little bit of traffic• Launched new domain• Attracted passionate people• Asked for input• Stepped out of their way• Earnings: $5/month

Sheldon Nesdale :: www.MarketingFirst.co.nz

4 Reasons To Join Me

1. Start building your online profile It will speak louder than your CV when you start

looking for work

2. Learn how to get free media exposure Paying for advertising is for chumps

3. Learn how to write in a way that glues peoples eyes to your writing

4. Generate ideas for passive income of your own