BUILDING AIRTEL MONEY QUALITY CUSTOMERS

PROJECT TITLE-

BUILDING AIRTEL MONEY QUALITY CUSTOMERS:

BILL PAYMENTS AND PROMOTE MULTI-USAGE

COMPANY PROFILE

AIRTEL MONEY WAS LAUNCHED ON 5TH APRIL 2012

USED FOR TRANSFER MONEY, PAY BILLS AND OTHER FINANCIAL TRANSACTIONS

PURPOSE OF THE PROJECT

CREATING NEW CUSTOMER BASE IN THE RURAL AREAS ALLOTED TO ME.

Creating awareness for the payment of the electric bills through airtel money

EXPLORING THE MARKET AND BRING PEOPLE UNDER SAME PLATFORM OF AIRTEL MONEY

OBJECTIVES OF THE PROJECT

UNDERSTANDING VARIOUS SERVICES OF THE AIRTEL MONEY

MAKING THE RETAILERS UNDERSTAND THE BENEFITS OF SELLING AIRTEL MONEY SERVICES

UNDERSTANDING WHY SOME RETAILERS WERE NOT SELLING AIRTEL MONEY

AREAS ALLOCATED -

BARRACKPORE

CHANDANNAGAR

UTTARPARA (DANKUNI)

MARKET STUDY

21-30

31-40

41-50

51-60

010

0020

0030

0040

0050

0060

0070

0080

0090

00

1000

0

AGE vs INCOME SLAB

INCOME S...

INCOME

AGE

SMALL TRUCK DRIVERS

BIG TRUCK AND TRAILOR DRIVERS

LABOURERS(VEHICLE REPAIRING)

LABOURERS(HOUSE BUILDING)

020

0040

0060

0080

00

1000

0

OCCUPATION vs INCOME SLAB

OCCUPATION

OCCUPATION

INCOME

MARKET RESPONSE..

FEEDBACK FROM CUSTOMERS

700

210

440

NEGATIVE FEEDBACKACTUAL BOUGHTPOSITIVE FEEDBACK

21

207

SELF RECHARGEELECTRIC BILL PAYMENTBANKING

RESPONSE ON USAGE

155

180

POSITIVE FEEDBACKACTUAL BILL PAIDNEGATIVE FEEDBACK

BILL PAYMENT

MARKET SCENARIO

RECOMMENDATIONS

GETTING THE CASHBACK AFTER THE PAYMENTS ON TIME

TRANSACTIONS AMOUNT LIMITATIONS SHOULD BE EXCEEDED AND THE SAME PHONE SHOULD BE ALLOWED TO DO MORE THAN ONE TRANSACTIONS

KEEPING LOAD ON TIME IS A SERIOUS ISSUE WITH THE RETAILERS

I-STAR RETAIL OUTLETS SHOULD BE VISITED FREQUENTLY BY THE COMPANY PEOPLE

CONCLUSIONS

AIRTEL IS ONE OF THE ESTABLISHED NAMES IN INDIA, BUT AIRTEL MONEY HAVE TO RUN WITH THE HELP OF CORRECT APPROACH FOR ITS SUCCESS

PEOPLE FINDING IT VERY USEFUL AND CONVENIENT TO SEND MONEY TO THEIR HOME

PAYMENT OF ELECTRIC BILLS IS NOT BECOMING SO POPULAR AS SUCH, ONLY DUE TO THE FAILURE OF THE CASHBACK RETURN ON TIME AND HARD COPY FOR THE BILL RECEIPT

LIMITATIONS

VISIBILITY CREATED FOR THE AWARENESS WAS NOT ENOUGH

NON-AVAILABILITY OF CASH LOADS FORCES TO LOSE A SECTION OF LOYAL CUSTOMERS

LIMITATIONS OF USING ONE HANDSET FOR THE CASH TRANSFER AT A TIME IS VERY ANNOYING SOMETIMES

KEY LEARNINGS MARKET PLACE IS COMPLETELY DIFFERENT FROM THE CLASS ROOM SESSIONS

IT’S TOUGH TO ACCOMMODATE WITH THE HOSTILE RETAILERS

LISTENING IS THE MOST IMPORTANT TOOL FOR PERSONAL SUCCESS

BEING ASSERTIVE IN EVERY ACTION

SUPERIOR BOSSES ARE NOT ALWAYS HARSH

ADAPTABILITY IS THE MOST IMPORTANT FACTOR

MY VALUE ADDITION

THANK YOU

Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar

Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.

Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.