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The process of Creating awareness for the payment of the electric bills through airtel money. www.unitedworld.edu.in
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PROJECT TITLE-
BUILDING AIRTEL MONEY QUALITY CUSTOMERS:
BILL PAYMENTS AND PROMOTE MULTI-USAGE
COMPANY PROFILE
AIRTEL MONEY WAS LAUNCHED ON 5TH APRIL 2012
USED FOR TRANSFER MONEY, PAY BILLS AND OTHER FINANCIAL TRANSACTIONS
PURPOSE OF THE PROJECT
CREATING NEW CUSTOMER BASE IN THE RURAL AREAS ALLOTED TO ME.
Creating awareness for the payment of the electric bills through airtel money
EXPLORING THE MARKET AND BRING PEOPLE UNDER SAME PLATFORM OF AIRTEL MONEY
OBJECTIVES OF THE PROJECT
UNDERSTANDING VARIOUS SERVICES OF THE AIRTEL MONEY
MAKING THE RETAILERS UNDERSTAND THE BENEFITS OF SELLING AIRTEL MONEY SERVICES
UNDERSTANDING WHY SOME RETAILERS WERE NOT SELLING AIRTEL MONEY
AREAS ALLOCATED -
BARRACKPORE
CHANDANNAGAR
UTTARPARA (DANKUNI)
MARKET STUDY
21-30
31-40
41-50
51-60
010
0020
0030
0040
0050
0060
0070
0080
0090
00
1000
0
AGE vs INCOME SLAB
INCOME S...
INCOME
AGE
SMALL TRUCK DRIVERS
BIG TRUCK AND TRAILOR DRIVERS
LABOURERS(VEHICLE REPAIRING)
LABOURERS(HOUSE BUILDING)
020
0040
0060
0080
00
1000
0
OCCUPATION vs INCOME SLAB
OCCUPATION
OCCUPATION
INCOME
MARKET RESPONSE..
FEEDBACK FROM CUSTOMERS
700
210
440
NEGATIVE FEEDBACKACTUAL BOUGHTPOSITIVE FEEDBACK
21
207
SELF RECHARGEELECTRIC BILL PAYMENTBANKING
RESPONSE ON USAGE
155
180
POSITIVE FEEDBACKACTUAL BILL PAIDNEGATIVE FEEDBACK
BILL PAYMENT
MARKET SCENARIO
RECOMMENDATIONS
GETTING THE CASHBACK AFTER THE PAYMENTS ON TIME
TRANSACTIONS AMOUNT LIMITATIONS SHOULD BE EXCEEDED AND THE SAME PHONE SHOULD BE ALLOWED TO DO MORE THAN ONE TRANSACTIONS
KEEPING LOAD ON TIME IS A SERIOUS ISSUE WITH THE RETAILERS
I-STAR RETAIL OUTLETS SHOULD BE VISITED FREQUENTLY BY THE COMPANY PEOPLE
CONCLUSIONS
AIRTEL IS ONE OF THE ESTABLISHED NAMES IN INDIA, BUT AIRTEL MONEY HAVE TO RUN WITH THE HELP OF CORRECT APPROACH FOR ITS SUCCESS
PEOPLE FINDING IT VERY USEFUL AND CONVENIENT TO SEND MONEY TO THEIR HOME
PAYMENT OF ELECTRIC BILLS IS NOT BECOMING SO POPULAR AS SUCH, ONLY DUE TO THE FAILURE OF THE CASHBACK RETURN ON TIME AND HARD COPY FOR THE BILL RECEIPT
LIMITATIONS
VISIBILITY CREATED FOR THE AWARENESS WAS NOT ENOUGH
NON-AVAILABILITY OF CASH LOADS FORCES TO LOSE A SECTION OF LOYAL CUSTOMERS
LIMITATIONS OF USING ONE HANDSET FOR THE CASH TRANSFER AT A TIME IS VERY ANNOYING SOMETIMES
KEY LEARNINGS MARKET PLACE IS COMPLETELY DIFFERENT FROM THE CLASS ROOM SESSIONS
IT’S TOUGH TO ACCOMMODATE WITH THE HOSTILE RETAILERS
LISTENING IS THE MOST IMPORTANT TOOL FOR PERSONAL SUCCESS
BEING ASSERTIVE IN EVERY ACTION
SUPERIOR BOSSES ARE NOT ALWAYS HARSH
ADAPTABILITY IS THE MOST IMPORTANT FACTOR
MY VALUE ADDITION
THANK YOU
Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar
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