View
727
Download
1
Category
Tags:
Preview:
DESCRIPTION
Guy Gadney, then head of content at BigPond talks about innovations in Broadband services at a LAMP orientation in 2005
Citation preview
Guy Gadney, Director Content Production
Current example projects
– V8 Supercars
– BigPond Guide
Future
– Sport, movies, music and games
V8 Supercars on Broadband
Complement existing media– Filling gaps in V8 coverage– Finding new ways to interact with
fans
Is it TV?– No, it’s a different story-telling
model– Combines best of TV with the
best of broadband
Live and On Demand Content
Qualifying, shootout In-car cams, live timing, telemetry,
pit crew/driver radio Press conferences Driver interviews Dashboard: brakes, lights, gears,
KPH, revs, driver number andname, cabin temperature.
Video gallery populated withhighlights post event.
Combination of live and on-demand content
How it works
V8 SUPERCAR OFFER
The BigPond Guide
AFL
More than 1,500 clips datingback to 1993
Full Game replays Create your own highlights Expert panel discussions
Interviews with players, coachesand officials
A review of the week's classicquarters
All you need to know about theweekend's upcoming games
AFL Live Stats
Future directions
Smarter broadband production
Database linking
Simplicity
More user-generated content
NRL
Match replays: all matches,State of Origin and domestictests, whenever you want
Live highlights at _ and fulltime
Check the live stats and thelatest news
Video highlights - the best trys,the best tackles, your favouriteplayers
Horseracing
THE PRODUCT Sydney racing live Melbourne Cup Carnival live Melbourne racing on demand Race replay archive
(Sydney and Melbourne metro racesavailable on demand from Oct. 30,Derby Day onwards)
PROGRAMS Late Mail - race day form guide program Sydney Barrier Trials - an insiders guide
BigPond Music Australia's leading home-grown download site Discounted tracks for BigPond customers, charged direct
to the customer's Telstra bill Commitment to local music industry with exclusive live recordings
from artists such as Pete Murray, Gyroscope, INXS,
BigPond Games – GameArena and GameNow
Largest gaming environment in Australia. More than 250,000 registered gamers. Full games streamed to the PC Over 200 games servers PSP
BigPond Movies Simply select your favourite DVDs from online library of over 16,000
titles including latest releases, TV series, kids movies and classics
Delivered right to your front door free of charge. Then, once you’vefinished watching them, return via reply paid post.
Recommended