Back to school

Back To SchoolGet Ready!

0Back to School is the second biggest consumer spending event and hit an all-time high in 2012.

0$30.3 Billion0$688 was the average spending for back-to-

school clothing and supplies0Back-to-school combined with back-to-college

spending will reach: 72.5 Billion This Year

Online Retail Sales

Increased In 2012

Key Insights

0Back to school shoppers are undecided0Consumers are shopping for them selves0Consumers are taking a multi-device platform

for purchase. 061% start on smartphone

0Then continue on PC/Laptop

One Thing To Remeber

0Back to school shoppers are undecided0 More than 1 in 4

compared prices online/mobile before

0 72% prefer to research what back-to-school supplies, electronics and apparels child needs

Tips For Back To School

0Make a list for each child. Use previous years' expenses as a guide and compare notes with other parents.

0 If your kids are old enough, put them in charge of online comparison shopping.

0Review the school's dress code so you don't waste money on inappropriate clothing.

0Learn what your school charges for meals and weigh their convenience (and nutritional value) against the cost of home-prepared lunches and snacks.

More Tips

0Buy lunch items in bulk if your kids will be packing a lunch every day.

0For lunch, use reusable containers instead of plastic bags.

0Rent instruments before you buy until you know your child will stick with it.

0Again, MAKE A LIST. You need to write everything down, from socks to laptops.

Education