ANTI-COUNTERFEITING OF LUXURY GOODS

$34,000

Per Capita Personal Income by State 2011

$50,545New York

People buy

counterfeit

luxury goods

Authentic Luxury Goods

– too expensive to afford

Driving Force

– desire for luxury goods

People buy

authentic

luxury goods

High quality

look and feel good

RolexThe Movement

The Subm ar iner, in t roduced in 1953, w as the f i r st w atch to be w ater resistant

up to 100 m etres (330 feet). It w as later st rengthened by i ts patented t r ip le-

seal Tr ip lock w ind ing crow n, m aking i t capab le o f w i thstand ing dep ths o f

up to 300 m et res (1,000 feet ). The 40 m m Subm ar iner i s presen ted here in

w hi te go ld w i th a b lue Cerachrom d isc.

VISIT ROLEX.COM AND EXPLORE MORE

9 of 10 were

fakeeBay paid $63 million

Do you still think buying counterfeiting

luxury goods is a right thing to do?

CHILD LABOR

Deluxe: How Luxury Lost Its Luster

―I remember walking into an assembly plant in Thailand a couple of years ago and seeing six or seven little children,all under 10 years old, sitting on the floor assembling counterfeit leather handbags, an investigator told me...

'The owners had broken the children's legs and tied the lower leg to the thigh so the bones wouldn't mend. [They]did it because the children saidthey wanted to go outside and play.‖

− Dana Thomas

ECONOMIC

DAMAGESHave you realized how many people lost

jobs

because of counterfeiting business?

It is estimated that up to 7 percent of our

annual world trade — $600 billion worth

— is counterfeit or pirated; that fakes are

believed to be directly responsible for the

loss of more than 750,000 American jobs

Anti-Counterfeiting Consumer

Protection Act of 1996

Why should we support

anti-counterfeiting?

increase consumer protection

decrease social issues: child labor

protect intellectual property right

What can you do?

If you see someone selling counterfeits, contact the

STOP! Hotline (1-866-999-HALT; stopfakes.gov).

If you see suspicious activity such smuggling, call

U.S. Customs and Border Protection (1-800-BE-

ALERT).