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$34,000
Per Capita Personal Income by State 2011
$50,545New York
People buy
counterfeit
luxury goods
Authentic Luxury Goods
– too expensive to afford
Driving Force
– desire for luxury goods
People buy
authentic
luxury goods
High quality
look and feel good
RolexThe Movement
The Subm ar iner, in t roduced in 1953, w as the f i r st w atch to be w ater resistant
up to 100 m etres (330 feet). It w as later st rengthened by i ts patented t r ip le-
seal Tr ip lock w ind ing crow n, m aking i t capab le o f w i thstand ing dep ths o f
up to 300 m et res (1,000 feet ). The 40 m m Subm ar iner i s presen ted here in
w hi te go ld w i th a b lue Cerachrom d isc.
VISIT ROLEX.COM AND EXPLORE MORE
9 of 10 were
fakeeBay paid $63 million
Do you still think buying counterfeiting
luxury goods is a right thing to do?
CHILD LABOR
Deluxe: How Luxury Lost Its Luster
―I remember walking into an assembly plant in Thailand a couple of years ago and seeing six or seven little children,all under 10 years old, sitting on the floor assembling counterfeit leather handbags, an investigator told me...
'The owners had broken the children's legs and tied the lower leg to the thigh so the bones wouldn't mend. [They]did it because the children saidthey wanted to go outside and play.‖
− Dana Thomas
ECONOMIC
DAMAGESHave you realized how many people lost
jobs
because of counterfeiting business?
It is estimated that up to 7 percent of our
annual world trade — $600 billion worth
— is counterfeit or pirated; that fakes are
believed to be directly responsible for the
loss of more than 750,000 American jobs
Anti-Counterfeiting Consumer
Protection Act of 1996
Why should we support
anti-counterfeiting?
increase consumer protection
decrease social issues: child labor
protect intellectual property right
What can you do?
If you see someone selling counterfeits, contact the
STOP! Hotline (1-866-999-HALT; stopfakes.gov).
If you see suspicious activity such smuggling, call
U.S. Customs and Border Protection (1-800-BE-
ALERT).
