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AIESEC in Austria Youth Talent Recruitment Campaign 13/14
Citation preview
Promotion Campaign
13/14
Is all about building our
Branding
LC DEVELOPMENT
PR & MARKETING
TALENT MANAGEMENT
LC DEVELOPMENT + MARKETING TALENT MANAGEMENT
CAMPAIGN SELECTION
PUBLIC RELATIONS & MARKETING
LC DEVELOPMENT
TALENT MANAGEMENT
Expectations
• COMMUNICATE with one another• Approach others for any questions, ideas, feedback.• Work, Work, Work and more Work! Expect to work
your ASS OF!!!• Always be on the Offensive – think ahead• Attend the meetings• MOTIVATE and SUPPORT each other.• Recruitment finishes on the way home from LIC!
Recruitment Flow
Research
Planning
Preparation
Education
Implementation
ChannelsTOTAL 569 %
Friends (word of mouth) 153 26.89AIESEC Presentation during my class 101 17.75AIESEC Info Stand 67 11.78Facebook 67 11.78Website (aiesec.at) 53 9.31Poster 32 5.62Other 31 5.45Flyer 29 5.10AIESEC Info Evening 22 3.87AIESEC Newsletter 7 1.23Professors 7 1.23
TARGET
Strategy
INFO EVENINGS
TOTAL 30 50 70 100Friends (word of mouth) 8 13 19 27AIESEC Presentation during my class 5 9 12 18AIESEC Info Stand 4 6 8 12Facebook 4 6 8 12Website (aiesec.at) 3 5 7 9Poster 2 3 4 6Other 2 3 4 5Flyer 2 3 4 5AIESEC Info Evening 1 2 3 4AIESEC Newsletter 0 1 1 1Professors 0 1 1 1
# of Applications Per Channel
OGX, TM, Fin, Comm
CR Projects, iGCDP, LC Projects
CR, iGIP
BWL, iBWL Economics,Business Informatics,IT
BWL, iBWLEconomicsPolitical science
PsychologyEducation (Pedagogie)BWL, iBWLSocial sciencesCommunicationIT
It is KEY that we all know
how to present AIESEC
The Message
Is ALL about the AIESEC Essence
We Believe...We Believe...
We Believe...We
Believe...
¿Por qué?
People buy your product not because of What you do but because of Why you do it!
How
Why
What
What?
AIESEC is a tool designed to that you use to develop yourself both personally and professionally while you are doing your university studies.
We are not an exchange organization, we are a leadership development organization, exchange is just one of the many ways we develop ourselves and others.
WHAT IS
AIESEC?
Membership
WHAT
AIESECACTUALLY DOES.
International Exchange
Why?
Annual Report Generation Y and the Workspace BY Johnson Controls, 2010
• Opportunities For Learning• Work Colleagues
• Quality of Life• Meaningful Work
Energy Crisis
Monetary System
Climate Change
Social Security
Leadership Crisis
Growing difference between the Rich
and the PoorPost-democracy
Religious wars
Educational System
Weaken Moral Values
Resources becoming scarce
WITH WHICH Challenges MUST TODAY’S SOCIETY DEAL WITH?
Peace & Fulfillment of Humankind‘s
Potential.
THE RELEVANCE OF AIESEC IS NOT ON DIRECTLY SOLVING THESE PROBLEMES
It is through the development of future
Responsible Leaders who can create with their impact, the
positive changes that our society needs.
How?
Each AIESEC Committee is modeled as a
Company
PR & Marketing
Finance
Corporate Relations
International Exchange Area
Human Resources
The Message
Our development is done locally through the Youth Talent Program, for
which you can choose and area to focus and it is divided through
different vertical levels that you can do within the organization.
Development and Develop!!!
OGX, TM, Fin, Comm
CR Projects, iGCDP, LC Projects
CR, iGIP
BWL, iBWL Economics,Business Informatics,IT
BWL, iBWLEconomicsPolitical science
PsychologyEducation (Pedagogie)BWL, iBWLSocial sciencesCommunicationIT
Annual Report Generation Y and the Workspace BY Johnson Controls, 2010
• Opportunities For Learning• Work Colleagues
• Quality of Life• Meaningful Work
They & Youth TalentSALES
THEY WANT
PRACTICAL KNOWLEDGE IN MARKETING AND PRODUCT DEVELOPMENT
HANDS ON SALES & NEGOTIATION TRAINING WITH US THEY LEARN
COMMUNICATION AND NEGOTIATION SKILLS
SELF BRANDING TECHNIQUES
DEVELOPIMENT OF MARKETING STRATEGIES
CORPORATE RELATIONS
EFFECTIVE NETWORKING
They & Youth TalentPROJECT MANAGEMENT
THEY WANTLEARNING OF METHODS FOR EDUCATIONAL TRAININGEFFECTIVE DEVELOPMENT
OF YOUR ORGANIZATIONAL SKILLS WITH US THEY LEARN
PLANNING AND ORGANIZATION
SOLUTION ORIENTED THINKING
TEAM MOTIVATION TIME MANAGEMENT
EFFECTIVE HANDLING OF RESOURCES
They & Youth TalentBUSINESS
THEY WANT
REAL WORLD EXPERIENCE IN A FLEXIBLE ENVIRONMENT THAT ALLOWS YOU PUSH YOURSELF OUT OF YOUR COMFORT ZONE
PUT INTO PRACTICE THE EDUCATIONAL KNOWLEDGE
YOU ARE LEARNING
WITH US THEY LEARN
TEAM WORK SKILLS
COMMUNICATION AND PRESENTATION SKILLS
EXPERIENCE IN PR, HR, MARKETING, FINANCE, ETC
ENGAGE IN MULTICULTURAL TEAMS
UNDERSTANDING OF HOW AN ORGANIZATION FUNCTIONS
TIME MANAGEMENT SKILLS
We are not a 1 semester
organization
1st YearSTEOP
2nd Year
3rd Year
Bachelor Degree
ProfessionalJust like University
Team Member
(SALES, MARKETING, CR,
etc.)
Team Leader (SUBTEAM or
PROJECT)
Executive Board
National Position
1-2 Semester
1-2 Semester
1 Year
Team Member (Conference,
promo campaigns)
Team Leader (SUBTEAM o.
PROJECT)
Executive Board
National Position
1-2 Semester
1-2 Semester
1 Year
OCP
Team Member
Team Leader (SUBTEAM or
PROJECT)
Executive Board
National Position
1-2 Semester
1-2 Semester
1 Year
AIESECInternational
All this results in
Setting right expectations Retention rate
increases
Higher engagement and Commitment
Local Committee Growth
Clear understand of how our organization
functions
Increase in efficiency rate
Delight and Showcase
Let‘s go out there and give others the opportunity to
develop themselves
Muchas Gracias!
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