Promotion Campaign

13/14

Is all about building our

Branding

LC DEVELOPMENT

PR & MARKETING

TALENT MANAGEMENT

LC DEVELOPMENT + MARKETING TALENT MANAGEMENT

CAMPAIGN SELECTION

PUBLIC RELATIONS & MARKETING

LC DEVELOPMENT

TALENT MANAGEMENT

Expectations

• COMMUNICATE with one another• Approach others for any questions, ideas, feedback.• Work, Work, Work and more Work! Expect to work

your ASS OF!!!• Always be on the Offensive – think ahead• Attend the meetings• MOTIVATE and SUPPORT each other.• Recruitment finishes on the way home from LIC!

Recruitment Flow

Research

Planning

Preparation

Education

Implementation

ChannelsTOTAL 569 %

Friends (word of mouth) 153 26.89AIESEC Presentation during my class 101 17.75AIESEC Info Stand 67 11.78Facebook 67 11.78Website (aiesec.at) 53 9.31Poster 32 5.62Other 31 5.45Flyer 29 5.10AIESEC Info Evening 22 3.87AIESEC Newsletter 7 1.23Professors 7 1.23

TARGET

Strategy

INFO EVENINGS

TOTAL 30 50 70 100Friends (word of mouth) 8 13 19 27AIESEC Presentation during my class 5 9 12 18AIESEC Info Stand 4 6 8 12Facebook 4 6 8 12Website (aiesec.at) 3 5 7 9Poster 2 3 4 6Other 2 3 4 5Flyer 2 3 4 5AIESEC Info Evening 1 2 3 4AIESEC Newsletter 0 1 1 1Professors 0 1 1 1

# of Applications Per Channel

OGX, TM, Fin, Comm

CR Projects, iGCDP, LC Projects

CR, iGIP

BWL, iBWL Economics,Business Informatics,IT

BWL, iBWLEconomicsPolitical science

PsychologyEducation (Pedagogie)BWL, iBWLSocial sciencesCommunicationIT

It is KEY that we all know

how to present AIESEC

The Message

Is ALL about the AIESEC Essence

We Believe...We Believe...

We Believe...We

Believe...

¿Por qué?

People buy your product not because of What you do but because of Why you do it!

How

Why

What

What?

AIESEC is a tool designed to that you use to develop yourself both personally and professionally while you are doing your university studies.

We are not an exchange organization, we are a leadership development organization, exchange is just one of the many ways we develop ourselves and others.

WHAT IS

AIESEC?

Membership

WHAT

AIESECACTUALLY DOES.

International Exchange

Why?

Annual Report Generation Y and the Workspace BY Johnson Controls, 2010

• Opportunities For Learning• Work Colleagues

• Quality of Life• Meaningful Work

Energy Crisis

Monetary System

Climate Change

Social Security

Leadership Crisis

Growing difference between the Rich

and the PoorPost-democracy

Religious wars

Educational System

Weaken Moral Values

Resources becoming scarce

WITH WHICH Challenges MUST TODAY’S SOCIETY DEAL WITH?

Peace & Fulfillment of Humankind‘s

Potential.

THE RELEVANCE OF AIESEC IS NOT ON DIRECTLY SOLVING THESE PROBLEMES

It is through the development of future

Responsible Leaders who can create with their impact, the

positive changes that our society needs.

How?

Each AIESEC Committee is modeled as a

Company

PR & Marketing

Finance

Corporate Relations

International Exchange Area

Human Resources

The Message

Our development is done locally through the Youth Talent Program, for

which you can choose and area to focus and it is divided through

different vertical levels that you can do within the organization.

Development and Develop!!!

OGX, TM, Fin, Comm

CR Projects, iGCDP, LC Projects

CR, iGIP

BWL, iBWL Economics,Business Informatics,IT

BWL, iBWLEconomicsPolitical science

PsychologyEducation (Pedagogie)BWL, iBWLSocial sciencesCommunicationIT

Annual Report Generation Y and the Workspace BY Johnson Controls, 2010

• Opportunities For Learning• Work Colleagues

• Quality of Life• Meaningful Work

They & Youth TalentSALES

THEY WANT

PRACTICAL KNOWLEDGE IN MARKETING AND PRODUCT DEVELOPMENT

HANDS ON SALES & NEGOTIATION TRAINING WITH US THEY LEARN

COMMUNICATION AND NEGOTIATION SKILLS

SELF BRANDING TECHNIQUES

DEVELOPIMENT OF MARKETING STRATEGIES

CORPORATE RELATIONS

EFFECTIVE NETWORKING

They & Youth TalentPROJECT MANAGEMENT

THEY WANTLEARNING OF METHODS FOR EDUCATIONAL TRAININGEFFECTIVE DEVELOPMENT

OF YOUR ORGANIZATIONAL SKILLS WITH US THEY LEARN

PLANNING AND ORGANIZATION

SOLUTION ORIENTED THINKING

TEAM MOTIVATION TIME MANAGEMENT

EFFECTIVE HANDLING OF RESOURCES

They & Youth TalentBUSINESS

THEY WANT

REAL WORLD EXPERIENCE IN A FLEXIBLE ENVIRONMENT THAT ALLOWS YOU PUSH YOURSELF OUT OF YOUR COMFORT ZONE

PUT INTO PRACTICE THE EDUCATIONAL KNOWLEDGE

YOU ARE LEARNING

WITH US THEY LEARN

TEAM WORK SKILLS

COMMUNICATION AND PRESENTATION SKILLS

EXPERIENCE IN PR, HR, MARKETING, FINANCE, ETC

ENGAGE IN MULTICULTURAL TEAMS

UNDERSTANDING OF HOW AN ORGANIZATION FUNCTIONS

TIME MANAGEMENT SKILLS

We are not a 1 semester

organization

1st YearSTEOP

2nd Year

3rd Year

Bachelor Degree

ProfessionalJust like University

Team Member

(SALES, MARKETING, CR,

etc.)

Team Leader (SUBTEAM or

PROJECT)

Executive Board

National Position

1-2 Semester

1-2 Semester

1 Year

Team Member (Conference,

promo campaigns)

Team Leader (SUBTEAM o.

PROJECT)

Executive Board

National Position

1-2 Semester

1-2 Semester

1 Year

OCP

Team Member

Team Leader (SUBTEAM or

PROJECT)

Executive Board

National Position

1-2 Semester

1-2 Semester

1 Year

AIESECInternational

All this results in

Setting right expectations Retention rate

increases

Higher engagement and Commitment

Local Committee Growth

Clear understand of how our organization

functions

Increase in efficiency rate

Delight and Showcase

Let‘s go out there and give others the opportunity to

develop themselves

Muchas Gracias!