Advertising Industry Overview

ADVERTISING INDUSTRY OVERVIEW

WHAT DO YOU WANT TO BE WHEN YOU GROW UP?

“Forget Mad Men, and f* Don Draper. He lived in an easy world where nothing changed for thirty years, where you could spend your whole career working to figure out how the print and television markets worked...

Source: Gary Vaynerchuk - Jab, Jab Right Hook

...This world, the one you and I live in, evolves every second, every day.”

Source: Gary Vaynerchuk - Jab, Jab Right Hook

WHAT DID I GET MYSELF INTO?

DEFINITION OF ADVERTISING Old: A paid communication to promote a product, service, brand, or cause through purchased media.

New: Bringing a brand to life by any means necessary for the consumer.

Source: Luke Sullivan - Hey Whipple Squeeze This

SOCIAL MEDIA

PUBLICRELATIONS

EVENT PLANNING

DIRECTMAIL

ADVERTISING SEO E-MAILMARKETING

INTEGRATED MARKETINGCOMMUNICATIONS

=CAMPAIGN

WHERE DO YOU WANT TO WORK?

THE AGENCY: BIG vs. SMALL

FULL SERVICE SPECIALIZED B2C / B2B IN HOUSE

HOW WILL YOU GET THE CLIENT?

REFERRAL PITCH / SPEC REQUEST FOR PROPOSAL (RFP) BEING AWESOME

HOW WILL YOU GET PAID?

MEDIA COMPENSATION MARKUPS RETAINER HOURLY / PROJECTS INCENTIVE SYSTEM

WHAT ROLE(S) WILL I PLAY?

“65% of kids entering school this year will end up in jobs that don’t exist yet.”

Source: Cathy Davidson - Academia

Tbreadth of knowledge

depth of expertise

PRINCIPAL

CREATIVE DIRECTOR

ART DIRECTOR

COPYWRITER

GRAPHIC DESIGNER

PRODUCTION ARTIST

ACCOUNT EXECUTIVE

MEDIA DIRECTOR / BUYER

DIRECTOR OF AGENCY OPERATIONS

SOCIAL / DIGITAL STATEGIST

BRAND MANAGER

MARKETING DIRECTOR

EVENT PLANNER

PR SPECIALIST

INTERACTIVE DIRECTOR

DEVELOPER

UX / UI DESIGNER

FREELANCERS

WHO WILL BE MY CO-WORKERS?

COPYWRITER ART DIRECTOR

Source: Edward Boches - EdwardBoches.com

COPYWRITER ART DIRECTOR

COPYWRITER ART DIRECTORSOCIAL MOBILE

WEB SOCIALMOBILE PR

PR ART DIRECTORUX MOBILE

HOW WILL I KNOW WHAT’S RIGHT FOR ME?

TALENT PASSION MONEY

Source: Jim Collins - Good to Great

TALENT

PASSION

Source: Jim Collins - Good to Great

“Find this and you will never differentiate between your work life and your personal life. You’ll just live, and you’ll love every minute of it.”

Source: Gary Vaynerchuk - Crush It

Advertising Industry Overview

Education

MENA Online Advertising Industry

Outdoor Advertising Industry Overview

Digital Advertising Overview

Advertising & Branding Industry

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Video Online Advertising Overview

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