What is ChaCha?

ChaCha is the place where millions of people go for definitive answers – about

everything.

Through its “ask-a-smart friend”platform, ChaCha’s answered over

a billion questions and owns the world’s largest Q&A database.

ChaCha has emerged as the #1 way for brand marketers to reach and engage

with the audience of their choice.

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Millions of people

ChaCha each day for answers…

ChaCha in the morning

ChaCha during the day…

ChaCha at home…

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Powered by 63,000 Guides

at your service 24/7

Friendly: 89% Relevant: 79%

Trustworthy: 84%

Source: Insight Express

How Users Rate ChaCha

ChaCha answer power

Top 100 Website Per Quantcast & comScore

10 Per Second Users who come to ChaCha

Nearly 2 Billion Questions ChaCha’s answered

3+ MillionAnswers provided to users per day

25+ Million Monthly unique users of ChaCha

ChaCha lives on multiple platforms

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Text & Mobile

Messaging

Social Networks

OnlineChaCha.com

Apps & Mobile Web

Voice

Online ● Mobile ● Social

Who is the

audience?

U.S.A

Category % Composition

12-17 yrs old 10.3 12.4 9.1 9.7 8.6 7.6

18-34 yrs old 33.3 46.7 39.8 36.2 36 33.9

18-44 yrs old 51.4 64.8 60 55.3 56.2 52.4

$100,000+ HHI 21.4 25.4 20.5 22.5 21 25.2

Young Explorers

Tech Leaders

Young Families

• comScore, January 2011• Note: online data is provided beginning with 12 years old (mobile begins at A13)

Audience power online

30+ million monthly uniques

Audience power on mobile

• comScore MobiLens, 2010• Mobile brand all access methods(SMS messaging, mobile web)

U.S.A

Category % Composition

13-17 yrs old 7.7 17.4 7.8 10.9 10.6 8.6

18-34 yrs old 31.4 67.3 54.5 50.4 48.9 52.7

18-44 yrs old 48.9 76.1 73.6 70.9 69.8 67.6

$100,000+ HHI 26.8 33.3 30.5 34.5 31.1 32.8

Young Explorers

Tech Leaders

Young Families

6+ million registered mobile uniques (4M monthly)

A18-34 and multi-platform

Tech Leaders

15 © 2006 Nokia BrandCommVI.ppt / YYYY-MM-DD / Initials

Young Explorers

Source: Standard Transaction SMS Profile, 2010

60% female with 74% A13-24

Info Seekers

Upscale, educated, informed

Exploring & sharing information

Young Families

Audience profile

“YOUNG FAMILIES” use Internet for info & mobileis increasingly important.

On demand “INFO SEEKERS”use smart phones as part of their daily routine

“YOUNG EXPLORERS”use feature phones & are heavy texters

High Involvement

Low Involvement

Practical Inspirational

Technically advanced & mobile ready

Tend to follow trends

Use traditional media

“TECH LEADERS”use Internet, mobile & iPad to access information

“

Sources: Comscore 2010 & Nielsen 201018

• Who won the Steelers Jets game yesterday?

• What’s the best new game out for the Wii?

• What gas mileage does a 2011 Toyota Prius

get?

• When does the movie TRON come to theaters?

• What’s the average age girls start their

period?

• Is there a cost to switch from AT&T to Verizon?

• Where’s should I go to get an iPad for the best

price?

• What day and time is Glee on in NY?

• What’s the best acne medicine?

• What year did Michael Jackson start singing?

• Is there a Canyon Ranch Spa in Las Vegas?

Our users ask millions of questions a day

How can you use

to engage with our

audience?

Online engagement at a Top 100 site

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ChaCha.com homepage takeovers

Your brand can own:

• Featured Topics • Custom Skins

• Trending Hot Topics

• Video Interstitial Ads

• Ad Units

CPG Example (Coke Zero) 22

Entire category takeovers

• Custom skins & ads

• Tie to mobile for brand updates & coupons

• FB/Twitter share

• Fans can directly engage with your brand

Sci-tech Example (Best Buy) 23

Specials

24 Valentine’s Day Example shown

Sponsorship Opportunities:

• Custom skin takeovers

• Embeddable module sponsorship

• Video and still ads (interstitials)

• Banners

• Conversation sponsorships

• Last minute gift idea sponsorships

• Daily deals / coupons

• And more

• Link to topic page or your own hub

• Link to video content page

High impact editorial placement

Beauty / Health Example (Clean & Clear) 25

Exclusive and customized topics page

• Games

• Quizzes

• Polls that engage (i.e., Quick Questions)

• Reader Tips & Tools

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• Users share to their social networks, creating viral spread

• Users take the quiz,

shooting for prizes and leaderboard

• Users find out about

the quiz and prizes online

• Custom quizzes

across platforms

• Mobile sends users

to web to find out about the quiz!

BIEBERQ

Your Q is music to our ears! *Want 2 find out if UR one of the top Bieber fans? Rply BIEBERQ 4 quiz and win a prize pak! Or go online to www.chacha.com/BieberQuiz now!

Q: In what city will the Justin Bieber movie ‘Never Say Never’ premiere take place? Text back A: NY, LA, Miami

How old is Miley Cyrus?

Make your brand viral

High impact video

Interstitial videos inserted between question and answer ensures user viewing at the peak moment of engagement.

Engage them with mobile video messaging

• Leverage your existing video, logos and coupon content

• Send them to millions of ChaCha users

• Reach 90+% of the market – smart phones AND feature phones!

Sports Example (Reebok)

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Mobile apps and text messaging

• Put your messaging in front of millions

• Provide your alerts, coupons and news

• Grab users attention – no competition

• Smartphones allow for media rich ads as users await answers

Great Q, we’re on it! *Ford has a surprise 4 you! Be among the first to find out about the 2012 Ford Focus and enter to win one!Txt FORD!

How much is the average SUV from Chevy?

Take a new look at the 2012 Ford Focus!

Auto Examples – Ford

FORD

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2011 event calendar

January February March April May June

July August September October November December

• Super Bowl 45• Valentine’s Day

• NCAA• Oscar’s

• Diet/Exercise • Dating / Relationship

• Mother’s Day• Memorial

Weekend

• Father’s DayPersonal Finance

• College Football

• NASCAR Sprint Emmy’s

• MLB World Series

HolidayEntertainment& Person of Year

• Back to School & Pets

• Holiday Gift Giving

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Verified audience targeting

• ChaCha online:• Contextual • Categories & keywords• Demographic data• 1500 datapoints on each user• Behavioral • Vertical data sets (movies,

age..)

• ChaCha mobile: • Age• Gender• Category/topic• Keyword/phrase• Location (zip code or better)• Time of day / day of weekAvailable for mobile text & video ads

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Some of Our Major Clients

“ChaCha was the perfect partner for our launch. Viewers want to engage with our

content and talent in unique, new ways. This provided a completely immersive, cross-

platform experience.”

Cameron Death, Sr. VP & GM NBC Universal Digital Studios

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Powered by people, for powerful engagement.

THANK YOU!

Joe/Jane Salesperson, Title February XX, 2011

Insert Client Logo Here

Appendix

Unique & Unduplicated Audience

Where Tech Leaders Live % Unduplicated Unduplicated Audience **

69% 14 Million

77% 18 Million

80% 19 Million

86% 20 Million

Tech Leaders

• comScore, 2010• Note: online data is provided beginning with 12 years old (mobile begins at A13)** Audience measurement from comScore, Google Analytics and internal measurement

Unique & Unduplicated Audience

Where Young Explorers Live % Unduplicated Unduplicated Audience**

56% 13 Million

66% 16 Million

90% 21 Million

97% 23 Million

Young Explorers

• comScore, 2010• Note: online data is provided beginning with 12 years old (mobile begins at A13)** Audience measurement from comScore, Google Analytics and internal measurement

Unique & Unduplicated Audience

Where Info Seekers Live % Unduplicated Unduplicated Audience**

63% 15 Million

85% 20 Million

88% 21 Million

70% 16 Million

Info Seekers

• comScore, 2010• Note: online data is provided beginning with 12 years old (mobile begins at A13)** Audience measurement from comScore, Google Analytics and internal measurement

Unique & Unduplicated Audience

Where Young Families Live % Unduplicated Unduplicated Audience**

78% 18 Million

83% 19 Million

94% 22 Million

94% 22 Million

Young Families

• comScore, 2010• Note: online data is provided beginning with 12 years old (mobile begins at A13)** Audience measurement from comScore, Google Analytics and internal measurement

Offerings and custom campaigns

Web:• High Impact Visuals• Contextual Ads• Takeovers & Skins• Channel Ownership• Custom Channels• Banner Ads• Editorial Content

- Reviews & News

Mobile:• Media Rich Ads• Mobile Apps• Opt-in Lists

- VIP/Loyalty Lists- Tune-in Reminders- Coupons

• Text & Mobile Video Campaigns

Social:• Facebook and Twitter

- Tune-in - Editorial- Links to Videos- Engaging Quizes

ChaCha is the recognized leader in mobile

#1 in real-time mobile answers

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Clean & Clear11.7% overall response rate

4.6% email coupon opt-in rate

Coca-Cola 5.2% overall response rate

Twilight Eclipse 26% increase in ticket sales

NBC Universal Digital5.53% CTR for opt-in mobile show

alerts

We drive engagement and results

2011 Honors and Awards

#1 in Text Search

FINALIST Best Innovation

WINNER: Best Direct Response

WINNER: Best Location Based

WINNER Industry Star Award

FINALIST Best Fan Content

“ChaCha.com web traffic jumped 116% in 2010.”

Vivien Wang, comScore, Inc.

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