ACND Faculty Marketing/PR Presentation 2014

Take a “Selfie”What’s a Selfie?

While you wait for us

to begin…

Send your photo as an attachment answering the following questions below to news@acnd.net

(a) What’s your name?(b) What do you teach?(c) What Clubs do you moderate or Teams do you Coach?(d) Name a book that your students will read this year together or name a learning segment(e) Name a group project that may be assigned this year(f) What community service project means the most to you?(g) What community service project will your class be involved with this year?

ACND Marketing Presentation 2014

What is PR?

Social media

Community outreach

Grants

Branding

Decades of success

What is Public Relations?

Educational public relations is a planned and systematic management function to help improve the program and services of an educational organization. It relies on a comprehensive two-way communication process involving both internal and external publics, with a goal of stimulating a better understanding of the role, objectives and accomplishments and, needs of the organization.” -- National School Public Relations Association. www.nspra.org

Establish & Promote Partnerships within the Community

“School public relations used to be about getting positive messages out – it was a one-way communication street. Today, school public relations is less about conveying information than it is about establishing and promoting partnerships within the ‘community.’ An effective school public relations plan provides value by giving people information parents can use, not just information that the school needs to convey about process. Effective public relations means schools ask for and receive information just as much as they transmit it.” – The Power of Public Relations in Schools by Carlsmith and Railsback

ConclusionSchool PR is less about transmitting information and more about listening and responding to the expectations and concerns of its’ stakeholders

Public relations reflects reality

Perception is reality

Effective PR begins in the classroom (teachers and their classrooms are the “windows to the world”)

Looking for the Stories

Flipped ClassroomMiami Herald “Living and Learning”

Sunday, August 4, 2013

Sunday Circulation: 190,751

Impressions: 401,263

http://southflorida.citybizlist.com/contributed-article/archbishop-curley-notre-dame-6-12-prep-welcomes-its-59th-year-integrating-new

Diversity Action TeamCommunity Service Project

C reate and cultivate partnerships in the community.

Social Media – The Stats

1) Facebook – 1.28 billion (903) active monthly users2) Google Plus – 540 (343) million3) Twitter – 255 (288) million4) LinkedIn – 187 (175) million5) Instagram – 200 (100) million users6) Pinterest – 40 (25) million users7) Vine – 40 million users8) Snapchat – 30 million9) YouTube – 1 billion+ total users10) Blogs – 6.7 billion+ people blog within blogging sites

288 (215) million monthly active users 34% of marketers use Twitter to successfully generate leads Twitter was the fastest growing network with a 44% growth from 2012-

2013 58 million tweets a day #mancrushmonday (5.5 million), #TransformationTuesday(10.17 million)

and #ThrowBackThursday (31.4 million)

Between 2013-2014, Twitter was the fastest growing social network. Which one has grown the fastest this past year?

Instagram

The photo-sharing site saw a 23% jump in active users over 2013

200 million monthly active users who between them, are sharing 60 million photos every day generating a mind-boggling 1.6 billion Likes. That’s over 20 billion photos shared since its launch in 2010.

Using Social Media to Help ACND

• Become active social networker users on behalf of our school @ACNDPrep Twitter & Instagram; https://www.facebook.com/ArchbishopCurleyNotreDamePrep

• Blog about your class project or make it a student project

• Visit our ACND Summer Knights Blog Page for ideas.

Community Outreach

By giving back to the community your organization serves, you help those in need while simultaneously supporting your marketing efforts by promoting an increased awareness of your products or services.

By performing community outreach, you instantly improve public perception of your organization, building prospect awareness and customer loyalty. Why? People do business with people (not businesses) and make purchase decisions emotionally. If your company champions a cause, you give them a reason to connect with your business on an emotional level.

ACND’s Outreach Programs

Summer Camp

Summer Fun Runs

“Rice for Rice” ProgramDiversity Action Team –“Brewing Hope for Haiti”

Musical Performances Middle School Outreach Events

Mass MS Art Festival

ACND Gallery of Art

ACND Alumni EventsAttend, participate, and help us out.

Grants – Building a Better Program

Inform about grant opportunities you may know

Help the Advancement Department acquire the information needed to complete a grant application in a timely way

Look at the ACND Grant List on Edline

Make suggestions

Wendy’s High School Heismanhttp://www.wendyshighschoolheisman.com/about/whos-eligible/

The Wendy’s High School Heisman Program is your chance to recognize well-rounded senior men and women graduating in 2015 who learn, perform, and lead on a daily basis.

To nominate your high achievers, simply complete the form below for each student you’d like to recommend. There’s no limit to the number of students you can nominate! The Wendy’s High School Heisman Program will email the students to let them know they’ve been nominated and direct them to the online application.

Disney Dreamers Academy

https://www.disneydreamersacademy.com/

Deadline: October 31, 2014

Key Attributes:

Intellectually curious – Creative and quick-witted

Compassionate – Gives to others who need their assistance

Courageous – Overcomes obstacles, brave, spirited, survivor

Leader – The "go-to" person, pursues ideas with passion

What is Branding?

An organization’s brand is the visual, emotional, and rational image associated with the service or product provided, as perceived by its consumers.The process of Branding your organization is one which starts with a concept and works toward its applications.

Know the “universal” brand

FAITH, FAMILY, EXCELLENCE ADD THE ANNIVERSARY LOGO TO YOUR EMAIL SIGNATURE & COMMUNICATION

Through our works, we show our faith.

Brand Success Begins with You

A successful branding effort begins with assessing where ACND Prep stands in relation to its competitors and setting a target for how we want the school to be perceived in the long run.

An important consideration in assessing ACND Prep’s current position includes how are we perceived by our target audience (students, families, the Archdiocesan and general community); what do they feel, think, and react when exposed to ACND Prep’s brand?

In assessing ACND Prep’s competitors, ask what our school can offer better than your competitors?

ACND’s Success is “Us Together”

Joe Frohbose AC ‘67