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Presented at the 2009 eduWeb conference in Chicago, July 21, 2009.
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Introduction
Act I: I Know Why the .edu Bird Tweets
Twitter Basics
Benefits of Twitter
Ambient Awareness I
Ambient Awareness II
Potential Audiences: Prospective Students
Glass Half-Full or Half-Empty?
Home Page Widget
Twitter Badges
TweetChicago
Alumni
Media Relations and Brand Management
Best Reason for University Tweeting?
Act II: Getting Off the Ground
Step I
Getting Approval
Key Questions Regarding Content
Content Integration
Who Will Tweet For You?
How will you interact with followers?
What Tools Will You Use?
Measuring ROI
Act III: Birds of a Feather
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