24

Introduction

A Bird in the Hand: Twitter as a Higher Ed Communications Tool

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Presented at the 2009 eduWeb conference in Chicago, July 21, 2009.

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Page 1: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Introduction

Page 2: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Act I: I Know Why the .edu Bird Tweets

Page 3: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Twitter Basics

Page 4: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Benefits of Twitter

Page 5: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Ambient Awareness I

Page 6: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Ambient Awareness II

Page 7: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Potential Audiences: Prospective Students

Page 8: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Glass Half-Full or Half-Empty?

Page 9: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Home Page Widget

Page 10: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Twitter Badges

Page 11: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

TweetChicago

Page 12: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Alumni

Page 13: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Media Relations and Brand Management

Page 14: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Best Reason for University Tweeting?

Page 15: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Act II: Getting Off the Ground

Page 16: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Step I

Page 17: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Getting Approval

Page 18: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Key Questions Regarding Content

Page 19: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Content Integration

Page 20: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Who Will Tweet For You?

Page 21: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

How will you interact with followers?

Page 22: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

What Tools Will You Use?

Page 23: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Measuring ROI

Page 24: A Bird in the Hand: Twitter as a Higher Ed Communications Tool

Act III: Birds of a Feather

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