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Provides an overview of Marketplaces (including why retailers setup a marketplace), 5 worst practices for selling on marketplaces, and 5 best practices.
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5 MARKETPLACE BEST PRACTICES
Rick WatsonMarch 20, 2012
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TODAY’S TOPICS
• Marketplace Overview• 5 Marketplace Worst Practices
• 5 Marketplace Best Practices
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DC HIGH-LEVEL WORKFLOW
Customer
Search / Browse
Ship
Purchase
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MARKETPLACE HIGH-LEVEL WORKFLOW
Customer
Search / Browse Purchase
Inventory
FeedOrder
Information
Ship
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GOAL: CREATE A VIRTUOUS CYCLE
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WHY ARE MARKETPLACES SETUP?
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Improves price and selection perception with consumers, increasing likelihood of repeat purchases
Larger pool of deals, suppliers and products to present to customers
Low risk category and selection expansion: no inventory risk
Multiple sources of same product give margin, price, and availability flexibility
Improved product data due to ability to use multiple sources, benefitting SEO
Source of margin that can be used to fund other areas of the business
MARKETPLACE LANDSCAPE
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TODAY’S TOPICS
• Marketplace Overview
• 5 Marketplace Worst Practices• 5 Marketplace Best Practices
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WORST PRACTICE 1
Don’t Ship on Time
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WORST PRACTICE 2
Don’t Answer Buyer Questions
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WORST PRACTICE 3
Direct Buyers to your Website
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WORST PRACTICE 4
Improperly Describe your Item
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WORST PRACTICE 5
Don’t Invest as you Grow
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TODAY’S TOPICS
• Marketplace Overview
• 5 Marketplace Worst Practices
• 5 Marketplace Best Practices
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BEST PRACTICE 1
Seek “Perfect” Transactions
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BEST PRACTICE 2
Use all Fields Provided by Marketplace
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BEST PRACTICE 3
If using a Repricer, Configure it Properly
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BEST PRACTICE 4
Ship Fast, using Reliable Carriers and Tracking
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BEST PRACTICE 5
Provide a Remarkable Customer Experience
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QUESTIONS?
Rick Watson• GM, Marketplace at BN.com
• Blog: http://rickwatsonsblog.com/
• Twitter: @rickwatson
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