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1#EloquaTour Shawna Barnhart @smbarnhart
Webinar Best PracticesProvide more value to your audience & your company
@ReadyTalk
2#EloquaTour Shawna Barnhart @smbarnhart
What to Expect Today
Webinar Best Practices
Customer Experiences Autumn from Manhattan Associates John from Lexis Nexis
Demo of Eloqua Webinar Cloud Connector
3#EloquaTour Shawna Barnhart @smbarnhart
Drive Revenue
Understand Your Buyer
Lead Generation
Lead Qualification
Segment Leads
Lead Scoring
Sales Hand-off
Onboard Customer
Customer Nurturing
4#EloquaTour Shawna Barnhart @smbarnhart
Why Webinars?
Drive Revenue
Understand Your Buyer
Lead Generation
Lead Qualification
Segment Leads
Lead Scoring
Sales Hand-off
Onboard Customer
Customer Nurturing
5#EloquaTour Shawna Barnhart @smbarnhart
Why Webinars?
Drive Revenue
Understand Your Buyer
Lead Generation
Lead Qualification
Segment Leads
Lead Scoring
Sales Hand-off
Onboard Customer
Customer Nurturing
6#EloquaTour Shawna Barnhart @smbarnhart
Webinar Best Practices
Post Event
During Event
Pre-Event
7#EloquaTour Shawna Barnhart @smbarnhart
Define audience & deliver value Clear descriptive title Promotion
Social media
Press release
Speakers’ network
Remind participants to attend Practice, Practice, Practice
Complete dry run
Speakers join 30 minutes before event
Pre-Event
8#EloquaTour Shawna Barnhart @smbarnhart
Keep the audience engaged Clear outline of value
Use multiple speakers
Ask polling questions
Use case studies and analogies
Play a short video
Create a Twitter # Establish a plan for Chat & Q&A Strong Call-to-Action
DuringEvent
9#EloquaTour Shawna Barnhart @smbarnhart
Prompt Follow-up is Key Leverage Recorded Content Measure Success Continue Conversation
PostEvent
10#EloquaTour Shawna Barnhart @smbarnhart
Challenges w/ Webinars
11#EloquaTour Shawna Barnhart @smbarnhart
Challenge #1
How do you leverage the branding capabilities of Eloqua without manual work?
ReadyTalkEloqua
12#EloquaTour Shawna Barnhart @smbarnhart
Challenge #1 - Solution
Use Eloqua to market your webinar and drive registrations then automatically send registration data to webinar program
ReadyTalkEloqua
Webinar Cloud ConnectorPass Registration
13#EloquaTour Shawna Barnhart @smbarnhart
Data
Data
Data
Challenge #2
It is time consuming to get valuable webinar data out of webinar program into Eloqua
ReadyTalk
Interactivity Data
Registration Data
Attendance Data
Eloqua
Data
Data
Data
14#EloquaTour Shawna Barnhart @smbarnhart
Data
Data
Data
Challenge #2 - Solution
Drive prompt follow-up based on data inside the webinar program
ReadyTalk
Interactivity Data
Registration Data
Attendance Data
Eloqua
Data
Data
Data
Webinar Cloud ConnectorInstantly Record Participant Data
15#EloquaTour Shawna Barnhart @smbarnhart
Cloud Connector Solution
Promote Your Webinars with Eloqua Run an Engaging Event Improve Funnel Velocity Save Valuable Time
Drive Revenue
16#EloquaTour Shawna Barnhart @smbarnhart
More Webinar Best Practices at
www.readytalk.com/blog
