4.3 Types of advertising

• After today you will be able to identify the different types of commercial advertising

•Slice-of-Life•Fantasy•Musical•Technical

Expertise•Testimonial

•Lifestyle•Mood or Image•Character/

Humor•Scientific

Evidence

• Shows people using the product in an everyday setting.

• Creates a fantasy about using the product of service.

• Revolves around people or characters singing a song or jingle about the product.

• The goal is to get the song to stick in your head.

• Uses someone to explain how the product works or is made.

• Uses a celebrity to endorse a product.

• Shows the product or service in relation to a particular lifestyle.

• Uses a story or music to bring out a specific emotion.

• Uses a fictitious character to represent the product or service.

• Most of the time, they are funny.

• Uses rational reasoning and scientific information to demonstrate why a product is superior.

• Often start out, “Clinical evidence shows…”

• Over the next 2 days, watch TV• Write down 1 or 2 examples of each

type of commercial that you see.