365 Days of SOcialMEdia: Trials, Tribulations, and Successes Wrangling a University’s Online Voice...

365 Days of SOcialMEdia Trials, Tribulations & Successes wrangling

a University's Online Voice

Social Media Beginnings

Social Media Beginnings

•  2010 - KSU created a Facebook Page and a Twitter Account

•  Primarily used for KSU News Releases •  Began working with other departments and

units to help promote their events and news •  End of 2011 - 4500 Facebook Likes; 1800

Twitter Followers, no official LinkedIn, Google+ or YouTube presence

Social Media Specialist Hired

Self Regarding Nonsense

Initial Strategies

•  Jumpstart content •  Boost/engage audiences on Facebook &

Twitter •  Establish footprint on LinkedIn companies

and Google+ •  Reign in Foursquare •  Plan for YouTube and other new platforms

There's a new Social Media

In Town...

Approach and Tactics

•  Singular Voice - mine •  Horses for Courses •  If in doubt; BBC-it •  3F Postings •  There's gold in them there tweets

Success Stories #1

Examples of engaging posts here

Success Stories #2

Success Stories #3

2012 in Facebook

•  Posts - 3455 •  Likes - 20788 •  Shares - 1295 •  Comments - 1644 •  Total Views - 6,697,238

•  Amount spent on promoted posts & Facebook advertising - $0.00

2013 Facebook Tactics & Strategies

•  More pictures and videos - Graph Search •  Ask Audience Questions •  Integrate Events •  Sharing is Caring •  Increase audience and engagement •  Become the most engaged university in GA

Analytics

•  Weekly analytics report produced for all KSU platforms

•  Monitor all GA peer institutions for analytics, tactics, trends, frequency

•  Engagement = Talking About This/(Likes/100)

•  Consistently one of the top 5 most engaged universities in Georgia and USG group

•  Most Engaged University in Georgia with Facebook fanbase over 10k

A word from our sponsor (please!)

2012 Top Tweets

2012 in Twitter

•  Tweets - 4376 •  Retweets - 2385 •  Mentions - 3080 •  Favorites - 586 •  Total Views - 14,878,372

•  Amount spent on promoted posts & profile - $0.00

2013 Twitter Tactics & Strategies

•  Signposting •  Active listening to KSU conversations •  Talking •  Shameless Self Promotion •  Encourage more interaction •  Use new tools in the space - Vine/Images •  Increase audience and engagement •  Become the most engaged university in GA

LinkedIn

2013 LinkedIn Tactics & Strategies

•  Bespoke Content •  Platform for courses & enrollment •  Boost to Alumni •  Shameless Self Promotion •  Encourage more interaction •  Use new tools in the space - Video/Uploads •  Increase audience and engagement

Google+

2013 Google+ Tactics & Strategies

•  Encourage more staff and student specific interaction and content

•  Hangouts (On-Air integration with YouTube) •  Communities •  Shameless Self Promotion •  SEO and Social Search •  Increase audience and engagement •  Picture Sharing - Smugmug

KSUspottedowl.com

FourSquare

2013 Foursquare Tactics & Strategies

Warning

The following slides do not exist and are merely fragments of your

imagination

YouTube

Pinterest

Social Media Guidelines

•  Guidelines not commandments •  How to do it better •  Should you be even doing it at all? •  Literally not set in stone •  "Don't do anything silly"

Social Media Hub Page

•  Navigation •  Consolidation •  Social stream - Readers Digest for Web 2.0 •  Shameless Self Promotion

Trouble at Mill - what didn't go right

Trouble at Mill - what didn't go right2

It's nothing personal - Just Business

What could possibly go wrong?

Pay to Po$t - the co$t conundrum That's a nice post you

got there...

It would be a shame if nobody saw it...

Facebookmail is such an ugly word

- this is promotion...

Remember - if in doubt, post something fluffy

SM Links Page

Easter Egg - my favourite social media post ever

@guyrbailey & guyrbailey everywhere else