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Presentation by Guy Bailey, Social Media Supervisor at Kennesaw State University.
Citation preview
365 Days of SOcialMEdia Trials, Tribulations & Successes wrangling
a University's Online Voice
Social Media Beginnings
Social Media Beginnings
• 2010 - KSU created a Facebook Page and a Twitter Account
• Primarily used for KSU News Releases • Began working with other departments and
units to help promote their events and news • End of 2011 - 4500 Facebook Likes; 1800
Twitter Followers, no official LinkedIn, Google+ or YouTube presence
Social Media Specialist Hired
Self Regarding Nonsense
Initial Strategies
• Jumpstart content • Boost/engage audiences on Facebook &
Twitter • Establish footprint on LinkedIn companies
and Google+ • Reign in Foursquare • Plan for YouTube and other new platforms
There's a new Social Media
In Town...
Approach and Tactics
• Singular Voice - mine • Horses for Courses • If in doubt; BBC-it • 3F Postings • There's gold in them there tweets
Success Stories #1
Examples of engaging posts here
Success Stories #2
Success Stories #3
2012 in Facebook
• Posts - 3455 • Likes - 20788 • Shares - 1295 • Comments - 1644 • Total Views - 6,697,238
• Amount spent on promoted posts & Facebook advertising - $0.00
2013 Facebook Tactics & Strategies
• More pictures and videos - Graph Search • Ask Audience Questions • Integrate Events • Sharing is Caring • Increase audience and engagement • Become the most engaged university in GA
Analytics
• Weekly analytics report produced for all KSU platforms
• Monitor all GA peer institutions for analytics, tactics, trends, frequency
• Engagement = Talking About This/(Likes/100)
• Consistently one of the top 5 most engaged universities in Georgia and USG group
• Most Engaged University in Georgia with Facebook fanbase over 10k
A word from our sponsor (please!)
2012 Top Tweets
2012 in Twitter
• Tweets - 4376 • Retweets - 2385 • Mentions - 3080 • Favorites - 586 • Total Views - 14,878,372
• Amount spent on promoted posts & profile - $0.00
2013 Twitter Tactics & Strategies
• Signposting • Active listening to KSU conversations • Talking • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Vine/Images • Increase audience and engagement • Become the most engaged university in GA
2013 LinkedIn Tactics & Strategies
• Bespoke Content • Platform for courses & enrollment • Boost to Alumni • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Video/Uploads • Increase audience and engagement
Google+
2013 Google+ Tactics & Strategies
• Encourage more staff and student specific interaction and content
• Hangouts (On-Air integration with YouTube) • Communities • Shameless Self Promotion • SEO and Social Search • Increase audience and engagement • Picture Sharing - Smugmug
KSUspottedowl.com
FourSquare
2013 Foursquare Tactics & Strategies
Warning
The following slides do not exist and are merely fragments of your
imagination
YouTube
Social Media Guidelines
• Guidelines not commandments • How to do it better • Should you be even doing it at all? • Literally not set in stone • "Don't do anything silly"
Social Media Hub Page
• Navigation • Consolidation • Social stream - Readers Digest for Web 2.0 • Shameless Self Promotion
Trouble at Mill - what didn't go right
Trouble at Mill - what didn't go right2
It's nothing personal - Just Business
What could possibly go wrong?
Pay to Po$t - the co$t conundrum That's a nice post you
got there...
It would be a shame if nobody saw it...
Facebookmail is such an ugly word
- this is promotion...
Remember - if in doubt, post something fluffy
SM Links Page
Easter Egg - my favourite social media post ever
@guyrbailey & guyrbailey everywhere else