When Brands start defining "me"

mEFriday, November 20, 2009

Youwhat makes ME different than

Friday, November 20, 2009

“i am what i am”

surrounded

i am what i am

do brands really have define us?

bmwblackberryjack daniels

levi’s®

golf gtiiphone

smirnoff

y r we so

BrandedFriday, November 20, 2009

brandadverts 0

1998 2008

South Africa Measured Adspend in ZAR BILLIONS OMD 2009

24.5 billionadvertising

BeveragesRetail

Health & BeautyBanking & Insurance

Travel Leisure & TransportEducation & Government

24.5 billionadvertising

Retail 24.6% Travel Leisure & Transport 14.69%

Banking & Insurance 11.7%Health & Beauty 8.0%

Beverages 6.1%

Education & Government 7.3%

65%OMD 2009

16 1,7

individualwho is the south african audience?

southafrica

48 million population47% 16+

30% have full time work90% under 30 are single

75% of the unemployed are under 35’s 28% have matric certificate

Consumerscope 2009

individual42+ million cellphones26+ million pairs of jeans

40+ million Red Bull cans

damn modern consumerism!

X1.25 mil

1839-1859

the greatest inequalities attract little attention...but when everything is more or less equal, the slightest variations are noticed.

1876 de toquville

carrelationship

society or

anxietyFriday, November 20, 2009

healtheconomiceducation

be faithful stay hiv negative

spend responsibly

outcomes = employable

a word from our sponsor...

health

economic

education

brands influencesocieties

youth EXPECT brands to influencesociety

GOV’T BUSINESS

responsibilityrevenuecomplianceconstituency

consumertaxationregulationresponsibility

old responsibility

How much to give

Who toTracking the PR impact

Young connexopportunity

What are we best placed to change for the better

Integrate investment into our business model

Tracking impact against the issue

opportunitysocial impact

customersgovernment

employeesinvestment community

i want

you to...i wantto...

adthink communities

300,000

!"#$%&'%($%

)'#(*+($,%

%&'()$

impactyouthFriday, November 20, 2009

>90% appropriate for brand>85% cool

>28% spontaneous mention

EXPECT brands to influence

society

TextmEFriday, November 20, 2009

+ -Friday, November 20, 2009

cal@matchboxology.com

When Brands start defining "me"

Economy & Finance

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