Startup Highway Workshop

Monetization For Startups Startup Highway

Tim Messerschmidt Developer Evangelist (EMEA)

@SeraAndroid

Who Am I?

Tim Messerschmidt, Developer Evangelist working for PayPal. Android Developer living in Berlin. I ♥ Java, Ruby, CSS3, HTML5 & JavaScript!

This talk will be about

-  What is PayPal? -  Monetization -  How can we help? -  Questions

Innovation

... by solving problems

Enable merchants to

sell online

Enable customers to

buy online

Sender Receiver

Transaction

Sender Receiver

Transaction

Item / Service

Secure Easy Fast

128m

active users

193

countries & regions

25

supported currencies

80

localized websites

Local Merchants

Big Mac Menu:

-  Fries -  Ketchup -  Water ... !""#$%& $' (")*'(+

23

Digital Goods

Physical Goods

Physical Goods

•  Subscriptions •  Freemium •  Affiliate NetworkS / Advertisement •  Revenues Sharing •  Ecommerce (Digital & Physical) •  Transaction-based fees •  Paid Apps

Monetization Models

Subscriptions

•  Best strategy around if your business model supports it

•  No reliance on the customer having to remember to pay

Examples: •  Charge fixed amounts based on a predefined

schedule •  Charge different amounts over time

Subscriptions

Billing Agreements

Reference Transaction

•  Unlimited number of transactions and amount that can be charged – Like a Direct Debit agreement

•  Much higher risk – Higher access barriers for developers /

merchants •  Allows for one-click experience

– Each transaction triggers the API

Billing Agreements

Pre-Approvals

•  Similar to subscription but more flexible •  Permission to charge the customer up to a

certain amount or maximum number of transactions

•  Good for risk since buyer sets his own limit

Pre-Approvals

Freemium

Cart Systems

Crowdfunding

The right tools

... for your problem

PayPal’s APIs

New and simple transaction focused API

REST API

US only

Europe can be tested already

Important

Payments in < 10 seconds

PayPal Buttons

Adaptive Payments

PayPal’s API

Sender Receiver

10 $

Simple Payments

Sender

Receiver

Receiver

Receiver

10 $

20 $

5 $

Parallel Payments

2nd Receiver

2nd Receiver

2nd Receiver

1st Receiver

Sender 100 $

20 $

20 $

20 $

Chained Payments

2nd Receiver

2nd Receiver

2nd Receiver

1st Receiver

Sender 100 $

20 $

20 $

20 $

Chained Payments

2 ways

Backend or via SDK

Using PayPal On Mobile

Android SDK

Sample App:

•  Sell a football jersey •  Fast Checkout •  Nice Interface

Present the product & allow to purchase it

Android SDK

Allow to pay via PayPal or Card

Android SDK

The user enters his credentials:

•  Email •  Password

Android SDK

The user needs to confirm his payment...

Android SDK

... and will be presented a confirmation of his purchase afterwards.

Android SDK

What if the user doesn’t want to use PayPal or doesn’t have an account?

Accept credit cards in your application manually or...

Android SDK

... via image recognition technology in your app!

Android SDK

iOS SDK

Implementation

In 10 minutes

Your app needs to communicate with a server to verify

payments

Criteria to use to verify payments:

bit.ly/19FIis6

{ "proof_of_payment": { "rest_api": { "state": "approved", "payment_id": "API-PAYMENT-ID-1843" } }, "payment": { "short_description": "Paris SG Jersey", "amount": ”59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } }

REST-API proof of payment: Adaptive Payments proof of payment: { "proof_of_payment": { "adaptive_payment": { "pay_key": "AP-70M68096ML426802W", "payment_exec_status": "COMPLETED", "timestamp": "2013-02-20T00:26:25Z", "app_id": "APP-91B933855X481767M" } }, "payment": { "short_description": "Paris SG Shirt", "amount": "59.99", "currency_code": "USD" }, "client": { "platform": "Android", "paypal_sdk_version": "1.0.2", "environment": "live", "product_name": "PayPal Android SDK" } }

Somebody did that work for you:

bit.ly/19FHQde

Painless Payments for Droids Tim Messerschmidt

Identity

Login with...

Google Facebook Twitter

... or PayPal.

Login with...

Painless Payments for Droids Tim Messerschmidt

Summarizing Authentication

Log In with PayPal

OpenID Connect

Log In via PayPal in the browser or a WebView.

Name Email

Date of Birth

Locale Time Zone

Address

Gender

Language

Phone Number

Verified Account

Creation Date

Your Identity

Verified Data

Trusted Identity Provider

No need to (re-)enter your password after

logging in

Seamless Checkout

Summarizing Identity

Documentation

developer.paypal.com

Information

Open Source

GitHub.com/paypal

Information

Questions?

Thanks! Tim Messerschmidt

@SeraAndroid tmesserschmidt@paypal.com

SlideShare.com/paypal