Non Profit 2.0: How Web 2.0 is changing the game for Non Profits

Non Profit 2.0How Web 2.0 is changing the game for Non Profits

by

Avi Jhangianiavinashjhangiani@gmail.com

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CONTENTS

Why should Non Profits pay attention

How Web 2.0 is changing the game for some Non Profits

How can you get started

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Web 2.0 Drivers and Trends (Why should Non Profits pay attention…)

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Nearly half of online consumers participate in at least one Web 2.0 activity

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Exponential growth of Web 2.0 and adoption by all generations

Demographic Profile

August 2005 August 2006 Point Change

US Unique Visitors (000)

21,819 55,778

Total Audience 100 100 -

Persons: 12 - 17 24.7 11.9 -12.8

Persons: 18-24 19.6 18.1 -1.4

Persons: 25-34 10.4 16.7 6.2

Persons: 35-54 32.4 40.6 8.2

Persons: 55+ 7.1 11 3.9

Demographic Profile of Visitors to MySpace.com Percent Composition of Total Unique Visitors

The State of MySpace

Source: comScore Media Metrix (10/2006)

The number of registered users for MySpace exceeds the combined population of our three most populous states and the total US population in 1900. Over 50% of the unique visitors are over 35.

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Generation Y thrive on Web 2.0

Base: US online consumers

Percent of each generation in each Social Technographics® category

Source: NACTAS Q4 2006 North American Devices & Access Online SurveyNACTAS Q4 2006 Youth Media & Marketing And Finance Online Survey

0%

10%

20%

30%

40%

50%

60%

70%

Gen Y(18-26)

Gen X(27-40)

Younger Boomers(41-50)

Older Boomers(51-61)

Creators Critics Collectors Joiners Spectators Inactives

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Social Inclinations and Technology Prowess of New Generations

They are your next generation leaders

Strong affinity for community service* and volunteering for a good cause

They want to feel connected to the mission* and have fun with whatever they do

They are very comfortable with technology

The world is flat and boundaryless for them

High skill level in social networking activities*

*Source: “Decoding Generational Differences” by W. Stanton Smith, Principal, Next Generation Initiatives

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Political Campaigns ’07

Obama’s Campaign:$32 million raised from 275,000 people who gave $100 or less

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Long Tail: The end of the 80/20 rule

20%

The New Way(with a bigger and longer tail)

The Old Way(Pareto Principle,

or 80/20 rule)

Web 2.0 shifts control to the Long Tail making more use of the resources, caused due to

• Adoption of Web as a global platform

• Low Cost of hardware and software

Control

When Web 2.0 is applied…

Source: http://en.wikipedia.org/wiki/The_Long_Tail

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If Obama can, you can!

20%

Source: http://en.wikipedia.org/wiki/The_Long_Tail

High $ value donors,Smaller

distribution

Low $ value donors, Greater

distribution

Web 2.0 significantly increases total value contributed by larger distribution of smaller value donors.

Control

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Web 2.0 Applications for Non-Profits

(How Web 2.0 is changing the game for some NPOs)

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Web Innovations in Social Action*

*Includes Non Profit and Commercial Organizations

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Build a cohesive online “COMMUNITY” for collaboration

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Promote Literacy and Great Work with “BLOGGING”

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Provide Recognition using “TAGS”

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Spread the Word and Show Progress using “WIDGETS”

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Empower your supporters using “MASHUPS”

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“PERSONALIZE” to make it a more engaging experience

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How can you start?

Try it out yourself – Sign up on Facebook.com and get to understand social behaviors first hand.

Raise awareness – Spread the word in our organization, gauge interest, and identify people who are already using these tools.

Go piece-meal – Implement technologies that will drive the most value for your organization.

If you are new to Web 2.0 and a non-techie, the presentation at this

link will hopefully lay the foundation and make it easy for

you to understand Web 2.0

Email me your comments or post your comments on slideshare.net Thanks for

viewing!Avi Jhangiani

avinashjhangiani@gmail.com