JP Rangaswami - "Engage Employees and Drive Innovation with Gamification"

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engaging employees driving innovation

jp rangaswami chief scientist

salesforce.com@jobsworth

clear goals

ability matched to levels

feedback as you act

as a result, high concentration

completely focused

intrinsic, mastery is rewarded

csikszentmihalyi

flow

engagement

faster

more uncertain

more complex

engagement> adoption

adoption> usage

usage>metrics

innovation comes frombeing in the zone

meaningful metrics

goal is not to gamify

but to increase engagement

and with it creativity

Not this

But this

Picture credit: Peter Hasselbom

thank you

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