Alliance Day 2007: PhillyFunGuide & FunSavers

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and

PhillyFunGuide.comand FunSavers

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An online calendar of entertainment events and leisure timeactivities for the Greater Philadelphia region

A weekly half price email delivered to your inbox every Thursday

PhillyFunGuide.comand FunSavers

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Submit Your Organization’s Events!

PhillyFunGuide.com

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Submit Your Organization’s Events!

PhillyFunGuide.com

DAYRemember to Check for Existing Listings FIRST!

PhillyFunGuide.com

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DIY: Google your Org + PhillyFunGuide

PhillyFunGuide.com

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Submit Your Organization’s Events!

PhillyFunGuide.com

DAYSubmit Your Organization’s Events!

PhillyFunGuide.com

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Submit Your Organization’s Events!

PhillyFunGuide.com

DAYSubmit Your Organization’s Events!

PhillyFunGuide.com

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Your Event is Submitted!

PhillyFunGuide.com

Cost to you:•2-5 minutes of your time per event•Free Service

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The End Product!

PhillyFunGuide.com

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Your Event Data Goes To:

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Your Event Data Goes To:

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Your Event Data Goes To:

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Your Event Data Goes To:

DAYMedia Partners

Community-Specific Partners

PhillyFunGuide.com

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KYW 1060 AM – Star Ledger – TVTN

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DAYCommunity-Specific Partners

PhillyFunGuide.com

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http://www.phillyfunguide.com/media

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http://www.phillyfunguide.com/art-reach

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Blockbusters•Summer Blockbusters

•Philly Summertime•Summer Fun for Kids and Families•Summer Sounds•Summertime Tours•Movies Al Fresco

•Chinese New Year•St. Patrick’s Day•Halloween•Happy Holidays and Happy New Year•Other Special Events and Advertising Promotions

PhillyFunGuide.com

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A Year in Review: 2006-2007•WXPN Arts Crawl

•TVTN Channel 64

•DigPhilly.com

•GPTMC Historic Philadelphia Feed and Event Feedsinto Culture Files

•PCVB Feeds: PhiladelphiaUSA.travel, MulticulturalAffairs Council, and Sports Congress

•Establish Community Calendars

PhillyFunGuide.com

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2006-2007 Traffic

•Average Unique Monthly Visitors +28%

•Average Home Page Visits per month +47%

•Average # events entered per month +50%

•Over 110,000 unique visitors per month

•Over 650,000 Page Views per month

PhillyFunGuide.com

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Testimonial

Your site is somewhat new to me, and I was fascinated with thegoings on in our great city and the fine leadership role that youfolks play in spreading the good news of our City’s happeningsand events.Be assured, that I will spread the word of PhillyFunGuide.com.All the best to you and the Greater Philadelphia Cultural Alliance.

George H. GerlachRegional Sales ManagerJohn Patrick Publishing Company

PhillyFunGuide.com

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National Fun Guides

•Harlem One Stophttp://www.harlemonestop.com/

•Charlotte Culture Guidehttp://www.charlottecultureguide.com/

•NOLAFunGuide.comhttp://www.nolafunguide.com/

PhillyFunGuide.com

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New for 2007-2008•Search Engine Upgrade

•Event Category Upgrade•Visual Arts•Classes and Workshops•Redefine “Sports and Outdoors”

•Geographical Category Update and Mapping Feature

•Add Disability Access Symbols

•Additional partnerships and feeds

•Upgrade to the Submission Form

PhillyFunGuide.com

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Be a Super Submitter!What you do:

•submit all your organization's events at leastthree weeks prior to their start date

What we provide to you:•one free banner ad on PhillyFunGuide.com•10% off additional online advertising•preferred placement on FunSavers emails•preferred placement on PhillyFunGuide.com•free RSS and specialized exports

PhillyFunGuide.com

DAYFunSavers

DAYFunSavers

•First time user:•Small theater production•Sold 74 tickets for $ 740 over 2 FunSavers weeks.

•Strategic user:•Large, established theater•Sold 548 tickets for $ 17,000 over 2 FunSavers weeks.

FunSavers Success Stories

DAYReaches 62,000 Subscribers Weekly

FunSavers

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FunSavers Consumer Testimonials

•“Thank you sooooo much! You don't know how happy thishas made me & my family to be able to do things that wecouldn't afford to do before. This is great!!!”

•“Delighted with all you offer. It is an excellent way to notonly save money but try new events.”

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•120,877 Tickets sold•$1.96 Million in Revenue•248 Participating Organizations•70% of patrons are new to the venue•70% Of Average offer generates over 43 tickets

(Ticket sales and revenue since program’s inception inJanuary 2003)

FunSavers Stats

FunSavers

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“Thanks for giving us this wonderful opportunity to exposeAnne-Marie Mulgrew and Dancers Co to new audiences.

FunSavers is a valuable resource.”•Anne-Marie Mulgrew, Anne-Marie Mulgrew and Dancers Co

“Once again, a very positive experience.This is a great way to introduce ourselves to new people.”

•Jason Horst, Temple University, Boyer College of Music andDance

“We had a fabulous ending weekend of shows. FunSavers hasended my life-long dread of performing on Memorial Dayweekend! Now I can't wait to use FunSavers as an audience

member!”•Sara Felder, Actor/Independent Producer

FunSavers Testimonials

FunSavers

DAYHow Do You Submit A FunSavers Offer?

•Friday:•Marketing contacts receive an e-mail solicitinghalf-price ticket offers for the following week. Thee-mail contains a link to an online submission formso you can submit your offer.

•Monday:•Offers due by 12:00 noon.

•Wednesday:•Email sent confirming your inclusion inFunSavers.

•Thursday:•FunSavers e-mail sent by 12:00 noon.

FunSavers

DAYWays to Sell FunSavers Tickets:

•Online•Tix.com

or•Your ticketing link

•By Phone•Your box office’s phone number and a special

discount code

•In Person•Patrons print out the FunSavers and present at

your box office

FunSavers

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•Premium Real Estate•Online offers at top of FunSavers email

•Easier for the Patron•Available 24/7

•Easier for you!•Easy to track sales•Don’t have to process credit cards•Have a will call list

Advantages of Online Ticketing

FunSavers

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•Deadline•Monday at noon

•Submission Form•always online at www.philaculture.org

•Reporting•due one week after event

•Outstanding results•organizations cannot participate in future FunSavers

if they do not report their results

Things to Remember:

FunSavers

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•Discounts offered for 50% and lower!

•Format changes!

•Publicizing free events!

What’s in store for future FunSavers?

FunSavers

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FunSavers Advertising

PhillyFunGuide.comand

FunSaversAdvertising

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PhillyFunGuide.com banner advertising

120w x 120h pixelsStandard Rate: $600Member Rate: $300

Minimum of 50,000 impressions run-of-siteCategory page ads available as well

PhillyFunGuide.com andFunSavers Advertising

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FunSavers banner advertising

468w x 60h pixelsStandard Rate: $350Member Rate: $250

PhillyFunGuide.com andFunSavers Advertising

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Want to buy more than one?

•Bulk discounts•Highlight and spotlight package perks•Promotional trades

PhillyFunGuide.com andFunSavers Advertising

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Contact

Becky Lang StaffieriMarketing & Sales Managerbeckyls@philaculture.org(215) 557-7811x23

PhillyFunGuide.com andFunSavers Advertising

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Thanks!

PhillyFunGuide.comand FunSavers

and

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Let’s be friends on MySpace!

http://www.myspace.com/phillyfunguide

http://www.myspace.com/funsavers

PhillyFunGuide.comand FunSavers

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and FunSavers

The Greater Philadelphia Cultural Alliance’s PhillyFunGuide.com andFunSavers programs are funded by The Pew Charitable Trusts and the

National Endowment for the Arts.