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this is a first draft of the keynote talk i am going to give on tuesday at the ad age digital conference. the numbers in here are not entirely vetted and there are bound to be some mistakes. comments appreciated as i refine and finish this.
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Earning Your Media
Global Ad Spend
It’s All Up And To The Right
Global Stock Markets
You Can’t Defy Gravity For Long
It’s Time To Start Earning Your Media In Addition To Buying It
Paid vs Earned Media
http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
Story Time
KogiBBQhttp://twitter.com/kogibbq
The Jonas Brothers
“Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.”
http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
Mandy Episode 1
Men With Cramps
http://dandelion.com/
Monk-E-Mail
http://www.oddcast.com/
A Typical Traditional Ad Campaign
Need to vet these numbers. Totally made up right now.
A Typical Earned Media Campaign
Need to vet these numbers. Totally made up right now.
So How Do VCs Work With Agencies?
Venture Capital Funds Startups
Agencies Advise Marketers, Develop Creative, Buy Media
How VCs Can Help
Fund New Kinds Of Agencies To Work With And Possibly Buy
Need some more examples of new kinds of agencies. Not all of these are funded by Union Square Ventures
Fund New Kinds of Ad Networks To Buy Media From
Fund Earned Media Platforms To Run Earned Media Campaigns On
Five “Wild Ass Guesses”
Questions?
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