View
214
Download
0
Category
Tags:
Preview:
Citation preview
Zifeng Liang, Carl Palin, Dennis Moss
Company History• 1943 – Ingvar Kamprad
founds IKEA at the age of 17• The name IKEA is formed
from the founder's initials (I.K.) plus the first letters of Elmtaryd (E) and Agunnaryd (A), the farm and village where he grew up.
• 1948- Furniture is introduced• 1956- Flat packs and self assembly• 1958- First store in Sweden• 1960- First restaurant
Company History
Company history
• 1963-1986 Developing products and expanding• 1986- Old Ingvar retires as CEO• 2000- Online shopping • 2006- IKEA food launched • Big influence in charity and environment with
projects in India and climate projects with WWF
Strength• Cheap products• Reputation• International locations• First mover advantage – showroom DIY stuff• Playroom for kids• IKEA home planner
Weakness
• Delivery charges• Instructions• Floor plan• Quality of products• Difficult to get to
Opportunities• Improve furniture quality• Video installation
instructions• Groceries• Expand IKEA Food• Expand online market• “City-IKEA”
Threats
• Customizable furniture• Too difficult to navigate• Channel surfing• Intensifying competition
Reference• http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/history/1940_1950.html• http://mybrandman.files.wordpress.com/2011/03/ingvar2.jpg• http://myyearonline.wordpress.com/2008/02/04/• http://www.globalinternships.se/internship-or-master-thesis-at-ikea/ikea-logo/• http://gwadzilla.blogspot.com/2013/01/ikea-instructions.html• http://www.needinstructions.com/miscellaneous/instruction/
457_ikea_akurum_base_cabinet_frame_assembly_instruction/• http://www.ronedmondson.com/2012/09/church-ikea.html• http://www.itsnicethat.com/articles/stockholm-design-lab-ikea-food-packaging• http://www.skyscrapercity.com/showthread.php?t=526124• http://www.ispot.tv/ad/7L0v/fred-meyer-extra-savings-sale-ashley-furniture-sets
Recommended