Your Ideal Client. · Your Ideal Client. 01. 3/12/18 2 Problem Lost in the crowd Problem Can’t...

3/12/18

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What You’ll Learn

• Choosing your ideal client

• Understanding their problems

• Creating your solution

• Mapping your engagement process

Your Ideal Client.01.

3/12/18

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Problem

Lost in the crowd

Problem

Can’t show deep knowledge

Problem

Can’t systemise your service

3/12/18

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THE RESULT

Lack of connection.

Get this right

Stand out

Get this right

Become an expert

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Get this right

Drive efficiencies

THE RESULT

Create a compelling solution.

Understand

Your target is not your market!

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Who are your ideal

clients?

• Demographics

• Income

• Employment

People only buy to solve problems.

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Become an expert in your

customers problems

• List 100 problems

• Top seven problems

• Top three problems

• Main problem

Put it to use

The ultimate problem

Put it to use

The ultimate result

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Put it to use

Great for content

Service Options.02.

Problem

Difficult to explain

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Problem

Increasing the intangible

Problem

Can’t work efficiently

THE RESULT

Services not profitable and non-compelling.

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Get this right

Complete clarity

Get this right

Make your service tangible

Get this right

Systemise your process

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THE RESULT

Efficiency and profit.

Nail your serviceFix your service options as much as possible

Plan like a boss.

Nail your serviceProcess map and drive, scale like a mofo

Plan like a boss.

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Nail your servicePrice profitabilityPlan like

a boss.

Nail your serviceChoose what to do and what to refer

Plan like a boss.

My pricing tips.

• Dollar based fees

• Put it on your brochure

• Base on value

• Don’t doubt your service

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Planning ProblemsMy service

Client Engagement.03.

Problem

Working to someone else’s schedule

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Problem

Wasted time

Problem

Talking to the wrong people

THE RESULT

Inefficient operations.

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Get this right

Work on your terms

Get this right

Maximising your time

Get this right

Work with ideal clients

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THE RESULT

Optimise your input.

Engage like a bossScreening intro callPlan like

a boss.

Nail your servicePaid intro sessionPlan like

a boss.

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Nail your serviceCreate your sales brochure

Plan like a boss.

Nail your serviceProcess map your servicePlan like

a boss.

Planning Problems

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Nail your serviceBook your meetings up front

Plan like a boss.

Nail your serviceCharge a depositPlan like

a boss.

Nail your serviceChoose what to do and what to refer

Plan like a boss.

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Create a compelling

sales brochure.

• From problems work

• Cover your product method

• Cover your process

• Build trust

• Focus on benefits vs. features

• Outline costs

Your Next Steps.04.

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Where to From Here

• Choose your ideal client

• Deeply understand their problems

• Create your solution

• Engage like a boss