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Our Technology Solution Implement a snippet of code on hotel websites to identify visitors as they book a hotel room. Target those visitors with display network advertising across the web.
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Activities vendors can’t identify visitors before they arrive.
Keyword targeting is expensive and limited.
The Problem
Our Technology Solution
• Implement a snippet of code on hotel websites to identify visitors as they book a hotel room.
• Target those visitors with display network advertising across the web.
Additional Markets
Data Sharing Partners•VRBO & AirBnb•Event Tickets•Trade shows
Customer Segments•Activities brokers•Restaurants•Shopping centers
Market Opportunity
57% of all travel reservations are made online.
148.3 million travellers per year make reservations online for accommodations, tours and activities. (Statistic Brain)The top 2 spots on Google Adwords•‘maui activities’: $6.10 per click•‘las vegas shows’: $8.10 per click(Adwords Keyword Planner)
Our Team
David Fry
Kevin Lewis
David Pindrys
Accomplishments
Refined and expanded concept.Minimum viable product and documentation for implementation.Customer validation from ad agency and activities vendors.Progress on branding and website.A plan to move forward.
Our plan
• Pilot program on Maui.• Analyze and improve metrics.• Raise capital for broader customer and partner acquisition in new markets.
• Rapid scalability.
