Yahoo! reaches 4 out of 5 people in the world! And 3 out of 4 people in the US!

Yahoo! reaches 4 out of 5 people in the world!

And 3 out of 4 people in the US!

If Yahoo! were a country, it would be

the third largest behind India and

China.

Yahoo! Internal Data

In fact…….In fact…….

In one specific area?

But what if you only need to reach people….

Yahoo! can do that too!

Yahoo! Geographic TargetingThe Power of Knowing ‘Where’…

1. Does user have ULM settings?

If Yes, show ad.

2. Can we filter out user-locations from

IP data with 90% confidence?

If Yes, show ad.

3. Does low confidence IP

address match user registration

info?If Yes, show ad.

Yahoo! Geographic Targeting: Industry-leading Accuracy

Greater Accuracy =

Fewer wasted impressions

Yahoo! reaches local users in Pender, New Hanover, and Brunswick, and you can too!

• Run of Network –

Ads rotate throughout the majority of Yahoo! network on pages including: News, Sports, Weather,

Entertainment, Shopping, and Mail. This is a cost effective way to saturate the market! An awesome

tool for the Battleship, whose target market is wide!

• Behavioral Targeting –

Ads are served only to people who are interested in area entertainment! OR, you provide a list of

specific demographics, and we serve the ads to that target customer. Excellent way to eliminate the

waste and reach the right person!

• Geo Targeting–

Yahoo! Geo Targeting offers a variety of geographical options allowing you to hyper target individual

zip codes in a certain area.

Yahoo! Campaigns• Ad Sizes: Large Rectangle, Monster, North Ad, Skyscraper• Targeting Options: Run of Network/Behavioral Targeting/Geo. You can do one, two,

or all three to reach your target customer. on Yahoo.com • Impressions available in bulk: You can do 600,000 impressions over the year, or

40,000 impressions for 1 month. You choose how you would like to disperse them, based off of your annual marketing plans! (Minimum 40,000)

• CPM: Depends on Campaign Perimeters & Impression Amount. CPM can be as low as $10 for a Run of Network annual, and changes based on each layer of targeting.

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Newspapers can now reach more Internet users in their market than any other local media outlet…hands down!

StarNewsOnline.com + Yahoo.com = 8 out of 10 local reach

8 out of 10!