New Study Shows Original Content Reaches More People on Facebook

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1. Introduction2. Exposure of Status Updates3. Importance of Brand4. Content Originator5. What does Facebook do?6. Post Reach and Page Reach7. Organic Reach8. Viral Reach9. Paid Reach10.Best Ways to Calculate Facebook

Visitors11.How Difficult it to Get More Visitors12.More Visitors by Other Social

Networks13.Presented by Zebra Techies

Solution.

Topic

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Introduction

Facebook is continuing to make important changes in the news feed. This time Facebook has not given importance to status updates.

Rapid changes are there in the news feed and many brand managers know well how to stay on the top. We tried to dig deeply to see about the

latest changes. Constant changes are known with a new philosophy.

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Exposure of status updates

Analysis and monitoring this type of data for thousands of Facebook pages with a tool

called EdgeRank Checker. Facebook released a blog post which explains about

the status updates from pages are less involved than status updates from friends. In other words, status updates are reducing

exposure in the news feed.

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While trying for many brands, status updates are not shown nearly as links and photos. They typically do not offer much value to

the business. Status updates are typically used to gather general opinions or fast message updates whereas links can earn

actual traffic. During this change other content types

are not importantly affected.

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A very moderate decrease is there which is most likely due to the normal change. Interesting videos becomes important in the news feed. The sample size to post the videos is less than optimal and the historical data shows a similar pattern. An interesting video can be considered

as an interesting content in the future.

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Importance of Brand

As we look every change in the news feed, a common theme appears. Contents enriched

with information tend to go to the top. Google follows same approach with the

search results. Facebook is slowly becoming like Google in this regard. Shares play

important role as they are strongly involved to make the brands. Brands are not

impacted by negative changes.

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Content Originator

Brands that make the content get the most value in the news feed. Google takes a similar approach to test the inbound links. Content originator has not much role with Facebook as compare to the any

other social network. Twitter has got same results which can be visited as a Tweet broadcasts in the

world. More exposure is available with content originator.

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Content originator is getting success in case of the changes

because it can use natural distribution networks like shares. Facebook's algorithms may not

weigh the initial posts like before. Strong involvement of shares is good to distribute the content also. The news feed is involved with growing of the competition that improves large budgets to

get the exposure within the feed.

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A content originator helps slice through the noise made by so

many pages re-reporting news. Facebook is decreasing re-

reporting news through these modifications. It may happen that the brands will start to

gain additional exposure with the trending section if a new

content is there of a new topic.

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What does Facebook do?

Facebook is forever bringing new features. It is giving the users more flawless and necessary experience. Unfortunately

it does not come always in our favor while it tries to reach more people with the web page content. Facebook reaches the elite people who visit the content. It changes all other activity

that you can follow.

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Other activities are engagement, comments, likes, clicks and negative comments but that does not end. Other different types of reaches are there also. They

are page, post, organic, viral and paid. All on Facebook is there to reach. Post reach and page reach are dissimilar and they have different importance to.

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Post reach and page reach

Post reach is the people who visited an exact content in the news feed. The number of people is called the Page reach and the

people may visit any content post in a given time. For example it can be daily, weekly or monthly. These two metrics for the visitors

can be confusing.

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If you don’t give any post frequently you can have vast reach for the posts but the page reach can be low. If you

give post more than five times a day, it may be a low post reach but you can

get a big page reach. Which we should stress upon?

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You should check whether your posts are visited by the majority of fans and ensure that your brands are going

before your fans regularly. The answer

will make you determined abort the

form, post or page which is important for you.

Both of post and page reach have three major types. They are organic,

viral and paid reach.

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Organic reach

It is the reach by the visitors that Facebook provides you at free of

cost. It is common in news feed while your fans visit

your updates. Other chances are there for

example, random users visit your page. These are unimportant rather than news feed viewed by the

fans.

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Viral reach

This reach involves the people who visit your post because someone made a tale about this. For instance, if a follower likes, comments or shares the post, your post can be visited by

their friends even they are not following your posts. The same becomes true while you want to reach large audience who can be or can’t be

your followers.

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If a single targeted people make a single tale, their

friends can visit this. Both of these are viral reach. If

explaining viral reach quickly you can send insights data to excel

spread sheet. Viral reach data is involved if you take the old format for

insights.

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However it is a part of organic visitors and it is in the latest version of insights. Visit the metrics for the

viral reach that is totally disappeared from the insights and the Facebook very soon. Facebook opts for simple

approach rather than facets.

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Paid reach

It is a part of post reach and it is very simple to trail any report. You have to

make payment for this so you are aware of the fact about its source. If you make payment for the posts, the

visitors will enhance to higher than the standard organic visitors as you made

payment to get more followers.

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Best ways to calculate Facebook visitors

Until now it is general to target your overall Facebook visitors against the total followers. A

number of social media marketers ensured some people who visited a given post and then

compared to do the total number of fans. It calculates the percentage of the followers that they got already. It is not the best method now.

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The new insight of Facebook is to offer you how many online followers are there at any

moment. The lifespan of any post on Facebook rarely enhances 2 to 3 hours. It is

right to target beside the total fans on Facebook at particular moment. This is significant while you explain the page importance to your boss or any client.

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How difficult it to get more visitors

People started to report a vast fall in organic visitors for the pages

they were handling. The downfall of organic visitors varies because some saw heavy downfall, some

saw very small downfall and others did not see any alteration. A post is there from AdAge and it showed a

leaked punch from Facebook.

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It states that the pages can wait for their visitors to continue reducing and get ready to make payment for visibility of news feed. Social media and blogging for the websites are not considered. Some people criticize

Facebook for its new strategies to take their wealth. Others were preventing the efforts

of the Facebook to enhance the content quality.

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Qualities of the content are given

in the news feed. If you look for

the average data for different

pages, you will get a steady reject

over the past few months but it is

not a noticeable drop. It is an

attractive trend. Pages with vast

posts are least affected. Pages

with high involvement rate get

vast negative feedback.

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Users may hide the posts and report them spam. Pages with low visitors are more affected. Finally pages are affected most if they have very low engagement rate. The content type

carries an impact also. Mainly harmful effect comes with photo

posts. Posting a lot of photos and low visitors are there you will suffer

more than average page.

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More visitors by other social networks

When Facebook brings issues, many social marketers told Facebook as a fraud and it is suggested to try other social

networking pages. Other social networks do not give any type of metric for the visitors. Facebook provides this data only. Other networks give analytics. They are not close to the

information that is given by Facebook.

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Most of the social marketers were upset to know about the play to play feature of Facebook’s new

algorithm to reach visitors. They blamed Facebook as it is a publicly traded company only for money.

They accused that Facebook is only doing these for money. Google is changing search algorithms like

Panda, Penguin and Hummingbird.

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These are more damaging for online businesses than visitor strategy of the Facebook. While a

business’s free SEO ranking goes downward they pay for AdWords to come in the front for the

visitors. Facebook has the best targeting options for the businesses. Some people are leaving

Facebook to depend upon Google AdWords but this is supposed to be business suicide.

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Facebook, Twitter and Google plus and

different and they are complementary.

They are not fighting with each other.

Visit Facebook as a part of your

strategy not the whole matter. Give

more energy where most of your

audience is there. It may be Google+

or Pinterest but leaving the place

where people are spending all of their

time.

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Presented by Zebra Techies Solution

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