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Good listeners listen to understand, not to respond
Listening can take many forms: paying attention to news cycles, participating actively in social media, running regular focus groups or opinion polls, and more.
Listening also takes time. It is not something you do once, or once a year.
Communicating is an active process made up of three continuous and mutually reinforcing actions. It starts with listening, but involves equal parts learning and sharing. Doing all three well requires intentionality, focus and time.
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74%Percentage of nonprofit leaders who named fundraising as a challenge to their personal and professional effectiveness in the Meyer Foundation’s Executive Director Listening Project.
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1Organizations' rank of the importance of communication and listening skills compared to other skills.
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3000The number of marketing messages an average American is exposed to each day.
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125-250The number of words per minute the average listener is capable of hearing. By contrast, we think at 1000 to 3000 words per minute.
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““So many of the issues we work on are stuck
because the dominant narrative is wrong, and that doesn't change just by doing good
grantmaking that gets results. To leverage those results, to create new narratives, takes
strategic communication.”
COMMUNICATION LEADERPrivate Foundation
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““Persistence is a problem in the philanthropy
world. For all the talk about we’re in it for the long haul, there’s a certain amount of
impatience in philanthropy.”
EXECUTIVE LEADERPrivate Foundation
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““Tell me one major, successful social
change initiative that did not have very strong communications as part of its
success.”
COMMUNICATION LEADERPrivate Foundation
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What intentional, consistent methods for
listening do you use?
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What tools do you utilize for monitoring
your message?
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What listening tools can you build into your
communication actions?
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