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World Environment Day 2019Brand Toolkit

#BeatAirPollution

English

Spanish

Swahili

Chinese

Portuguese

Arabic

French

Russian

Hindi

English

#BeatAirPollution

#SinContaminaciónDelAire

#kabiliananauchafuziwahewa #CombataAPoluiçãoDoAr

#CombattreLaPollutiondelAir

#БойЗагрязнениюВоздуха

Spanish

Swahili

Chinese

Portuguese

Arabic

French

Russian

Hindi

#دحر تلوث الهواء

Beat Air Pollution - Brand Toolkit 2019

Table of Contents

Please note that use of this WorldEnvironment Day brand toolkitcomes with the following disclaimer.

Disclaimer: Use of the United NationsEnvironment Programme World EnvironmentDay logo does not imply an endorsement bythe United Nations Environment Programmeof the user, its goods, services or activities, orthe content of its website or linked sites orthe accuracy of the information, opinions orstatements provided therein.

Logos

Colour

Typography

Applications

Contact

07

47

50

52

56

Beat Air Pollution - Brand Toolkit 2019 7

Theme Logo:English

Full colour

Beat Air Pollution - Brand Toolkit 2019 8

Theme Logo:English

Reverse MonochromeMonochrome

Beat Air Pollution - Brand Toolkit 2019 9

Logo Lockups:English

Beat Air Pollution - Brand Toolkit 2019 10

Logo Lockups:English

Beat Air Pollution - Brand Toolkit 2019 11

Logo Lockups:Full Colour

Beat Air Pollution - Brand Toolkit 2019 12

Logo Lockups:Monochrome

Beat Air Pollution - Brand Toolkit 2019 13

Logo Lockups:Reverse monochrome

Beat Air Pollution - Brand Toolkit 2019 14

Theme Logo:Chinese

Full colour

Beat Air Pollution - Brand Toolkit 2019 15

Theme Logo:Chinese

Reverse MonochromeMonochrome

Beat Air Pollution - Brand Toolkit 2019 16

Logo Lockups:Chinese

Beat Air Pollution - Brand Toolkit 2019 17

Logo Lockups:Chinese

Beat Air Pollution - Brand Toolkit 2019 18

Theme Logo:French

Full colour

Beat Air Pollution - Brand Toolkit 2019 19

Theme Logo:French

Reverse MonochromeMonochrome

Beat Air Pollution - Brand Toolkit 2019 20

Logo Lockups:French

Beat Air Pollution - Brand Toolkit 2019 21

Logo Lockups:French

Beat Air Pollution - Brand Toolkit 2019 22

Theme Logo:Spanish

Full colour

Beat Air Pollution - Brand Toolkit 2019 23

Theme Logo:Spanish

Monochrome Reverse Monochrome

Beat Air Pollution - Brand Toolkit 2019 24

Logo Lockups:Spanish

Beat Air Pollution - Brand Toolkit 2019 25

Logo Lockups:Spanish

Beat Air Pollution - Brand Toolkit 2019 26

Theme Logo:Arabic

Full colour

Beat Air Pollution - Brand Toolkit 2019 27

Theme Logo:Arabic

Monochrome Reverse Monochrome

Beat Air Pollution - Brand Toolkit 2019 28

Logo Lockups:Arabic

Beat Air Pollution - Brand Toolkit 2019 29

Logo Lockups:Arabic

Beat Air Pollution - Brand Toolkit 2019 30

Theme Logo:Russian

Full colour

Beat Air Pollution - Brand Toolkit 2019 31

Theme Logo:Russian

Monochrome Reverse Monochrome

Beat Air Pollution - Brand Toolkit 2019 32

Logo Lockups:Russian

Beat Air Pollution - Brand Toolkit 2019 33

Logo Lockups:Russian

Beat Air Pollution - Brand Toolkit 2019 34

Theme Logo:Swahili

Full colour

Beat Air Pollution - Brand Toolkit 2019 35

Theme Logo:Swahili

Monochrome Reverse Monochrome

Beat Air Pollution - Brand Toolkit 2019 36

Logo Lockups:Swahili

Beat Air Pollution - Brand Toolkit 2019 37

Logo Lockups:Swahili

Beat Air Pollution - Brand Toolkit 2019 38

Theme Logo:Portuguese

Full colour

Beat Air Pollution - Brand Toolkit 2019 39

Theme Logo:Portuguese

Monochrome Reverse Monochrome

Beat Air Pollution - Brand Toolkit 2019 40

Logo Lockups:Portuguese

Beat Air Pollution - Brand Toolkit 2019 41

Logo Lockups:Portuguese

Beat Air Pollution - Brand Toolkit 2019 42

Theme Logo:Hindi

Full colour

Beat Air Pollution - Brand Toolkit 2019 43

Theme Logo:Hindi

Monochrome Reverse Monochrome

Beat Air Pollution - Brand Toolkit 2019 44

Logo Lockups:Hindi

Beat Air Pollution - Brand Toolkit 2019 45

Logo Lockups:Hindi

Beat Air Pollution - Brand Toolkit 2019 46

Clearspace & Minimum Size

The proportions, spacing and relative positioning of the symbol and logotype must be consistent. ‘A’ is determined by the X-height of the ‘Beat Air Pollution’ Text. No graphic or text elements should appear within theclear space.

The lockup must not be reduced in size to less than 10mm (height) as the text legibility will deteriorate.

Please note the above rules apply to all language versions of the logo lockup.

10m

m

Beat Air Pollution - Brand Toolkit 2019 47

CMYKRGBHEX

75, 21, 0, 00, 159, 226#009FE2

CMYKRGBHEX

0, 89, 64, 0 255, 44, 67#FF2C43

CMYKRGBHEX

100, 99, 30, 2341, 34, 92#29225C

Colour Palette:Transparencies

The palette is drawn from the colours that reflect the iconography. It is recommended that the primary colour palette be used as widely as possible in communications materials.

Beat Air Pollution - Brand Toolkit 2019 48

CMYKRGBHEX

CMYKRGBHEX

CMYKRGBHEX

100, 99, 30, 2341, 34, 92#29225C

75, 21, 0, 00, 159, 226#009FE2

0, 89, 64, 0 255, 44, 67#FF2C43

60%

80%

100%

60%

80%

100%

60%

80%

100%

Colour Palette:Transparencies

The following transparencies can be used for an expanded colour palette.

Beat Air Pollution - Brand Toolkit 2019 #BeatAirPollution#BeatAirPollution #BeatAirPollution

Beat Air Pollution - Brand Toolkit 2019 50

GilroyEnglish • French • Spanish • Portugese • Russian • Swahili

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

आईऊऋॠऌॡऐऔऎअंअँकखगघङचछजझञटठडढणतथदधनपफबभयरवळशषसह1234567890०१२३४५६७

诶 比 西 迪 伊 艾弗 吉 艾尺 艾 杰 开 艾勒 艾马 艾娜 哦 吉吾 艾儿 艾丝 提伊吾 维 豆贝尔维 艾克斯 吾艾 贼德1234567890

ض ص ش س ز ر ذ د خ ح ج ث ت ب اي و ه ن م ل ك ق ف غ ع ظ ط1234567890

Mukta

Noto Sans CJK SC

Noto Kufi Arabic

Hindi

Chinese

Arabic

Typography:

The font for this year’s World Environment Day is Gilroy for English, French, Spanish, Portugese, Russian and Swahili. It is a modern, sans serif font with a geometric touch.

Gilroyhttps://www.myfonts.com/fonts/radomir-tinkov/gilroy/

Muktahttps://fonts.google.com/specimen/Mukta

Noto Sans CJK JPhttps://www.google.com/get/noto/help/cjk/

Noto Kufi Arabichttps://www.google.com/get/noto/#kufi-arab

Beat Air Pollution - Brand Toolkit 2019 51

Gilroy BoldEnglish • French • Spanish • Portugese • Russian • Swahili

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Gilroy Medium

Gilroy Regular

English • French • Spanish • Portugese • Russian • Swahili

English • French • Spanish • Portugese • Russian • Swahili

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Typography:

There are three weights of Gilroy available for use: Gilroy Bold (reflecting the lockup), Gilroy Medium and Gilroy Regular.

Beat Air Pollution - Brand Toolkit 2019 52

Applications:

Beat Air Pollution - Brand Toolkit 2019 53

Applications:

Beat Air Pollution - Brand Toolkit 2019 54

Martin SanderUnited Nations Environment Programme

Applications:

Beat Air Pollution - Brand Toolkit 2019 55

Contact

Please direct any queries regarding the use of the UN Environment logo or the BeatAirPollution campaign to the Communications Division in Nairobi Kenya, or to your regional UN Environment office.

Headquarters | NairobiCommunication Division+254 20 762 1234director.communication@un.org

www.worldenvironmentday.global#WorldEnvironmentDay#BeatAirPollution@unenvironment

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