Will ATCA bring order out of Chaos? Alliance Systems · ATCA architecture. The ATCA designs are...

Jeff HudginsJanuary 24,2007

IP Telephony Show

Will ATCA bring order out of Chaos?

Alliance Systems

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About Alliance SystemsAlliance Systems designs, builds,

ships, and supports communications and computing solutions

Engineering, manufacturing, and value-added services for communications products

Conducting business in over 60 countries ISO 9001 and TL9000 quality system certificationsHeadquartered in Dallas, Texas.European headquarters in Frankfurt, GermanyPICMG Committee - Executive Member.Highest market share of ATCA products within the Intel

Channel and roughly 12% of the overall merchant CPU blade market in 2006.

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Trends in ATCA over the past few years

Independent software vendors (ISV) and OEMs are adopting ATCA as a competitive advantage.

The advancement of Advanced Mezzanine Cards (AMCs) are beginning to open up new vertical markets.

Traditional 3rd party telephony board vendors are releasing production level ATCA and AMC blades which will fuel the ISV developers.

Chassis costs are coming down which open the door for alternative form factors (2U,3U,5U,10U,12U,13U,14U).

Interoperability concerns still remain in some areas.

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To Develop Products That Answer These Questions and Alleviate These Concerns Has Delayed Many Product Development Efforts

Service providers and OEMs are making a move from in-house proprietary architectures to open-standards architecture platforms, but…….

– Will blades, software, and equipment from multiple vendors work together out of the box?

– How compatible is the platform hardware & software offered by suppliers really?

– How easy is it to integrate blades with the rest of the shelf including: Other blades

System software

Other equipment

ATCA Interoperability Concerns

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Current and Projected ATCA Market

Merchant ATCA CPU Blades, Currentand Projected Markets,2005-2010

(US$ in Millions)2005-2010 CAGR: 88.27%

ATCA Adoption to this point has been slower than what was expected

New technology adoption flows in a 3 hump model, each hump is a peak of activity from purchasing companies:

1) Technology Evaluation –Does it work? What issues are involved?

2) Commercial Evaluation –Can we make any money with this?

3) Operational Deployment –Product online and ready to enter the mainstream.

ATCA is currently at hump #2

MicroTCA is currently at hump #1

$130.2

$78.8

$41.2

$0

$25

$50

$75

$100

$125

$150

2005 2006 2007

Source: Venture Development Corporation

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ATCA Success stories and Why

1. Network Security

2. Test and Measurement

3. IMS Services Offload and Aggregation

4. Military near real-time image capture and enhancement

5. Wireless Access - WiMAX Base Station

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Test and Measurement

Application:

Products allow network operations personnel to proactively monitor, manage, diagnose, and troubleshoot the overall health of mobile, fixed, and multi-service networks.

The ATCA Advantage

Compact design: With limited frame space available, vendors can provision once and add capacity or features in the same platform later.

Modular design: Allows for multiple elements with different test functions to reside in one chassis.

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Network SecurityApplication:

Embedded security nodes allowing for deep packet inspection, routing and security isolation in an ATCA environment

The ATCA Advantage

Flexible design: Able to mix computer blade and Network Processors(NPU) in the right mix for the installed environment. Offloads the host CPU.

Scaleable design: Field upgradeable to higher port count –just add more nodes to the chassis

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IMS Services Offload and AggregationApplication:

Acquire, provision, connect, maintain, and retain subscribers in the cable and DSL broadband markets.

The ATCA Advantage

Low cost design: Greatest potential for total number of devices managed per system

High Reliability: Platforms target carrier grade environments requiring high performance, such as cable and DSL broadband operators.

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Military near real-time image capture

Application:

Replacing purpose built hardware for near real-time image capture and enhancement.

The ATCA Advantage

Easy to design: Much faster time to market to replace propriety compute infrastructure.

Standards design: Allows the addition of “secret sauce”hardware to open standards compute / fabric elements.

Project details

classified

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Wireless Access - WiMAX Base Station

Application:

Four Sector Wireless Access –WiMAX Base Station supporting both fixed and mobile standards (802.16)

The ATCA Advantage

Fast time to Market: Net: 6 month Time to Market (TTM) advantage over traditional solution development.

Lower power draw: Lowe power consumption with a 2km coverage radius isless than 400 watts. Typical cellular coverage is 7.5 times as much for similar coverage.

Control and

Authorization Servers

Control and

Authorization Servers

Control and

Authorization Servers

Clients

Base Stations

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Summary

ISVs and OEMs are leveraging the “true” benefits of ATCA architecture.

The ATCA designs are hitting a broad set of vertical markets. The result is a reduction in interoperability concerns.

Increased deployments of Single Board Computers and 3rd party telephony based Advanced Mezzanine Cards (AMCs) will drive the next waive of success stories.

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More Information

ATCA ARP Test Results Summary–http://www.alliancesystems.com//Documents/Maximizing_ATCA

_ARP.pdf ATCA in Depth Overview

–http://www.compactpci-systems.com/PDFs/Alliance.Oct04.pdf IMS Technology Information Site

–http://www.intel.com/netcomms/solutions/ims/ Alliance Systems ATCA Product Brochure

–http://www.alliancesystems.com/Documents/AllianceSystems_ATCA.pdf

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Contact Us

www.alliancesystems.com800.977.1010 or 972.633.3400

sales@alliancesystems.com

Corporate Headquarters European Headquarters3501 E Plano Parkway Ludwigstrasse 8 Plano, Texas 75074 D-61348 Bad Homburg, USA Germany Phone: 800.977.1010 / 972.633.3491 Phone: +49 6172 662 622 - 0Fax: 972.633.3499 Fax: +49 6172 662 622 - 13