Why smartups are interesting

smartup summit

WWW.PELOTONCLUB.ME

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Smartup is a temporary organisation searching for a

scalable business model to free users from natural

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Smartup ManifestoWhy we are here?

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To learn from each other.

Why we are here?

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We are here to create and enlarge an expansive

movement of what we truly believe to be the next

generation of startups.

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Google searches for ”web 2.0”

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What spread from the document?

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CommunicationsEntertainmentPhotosharingGamesMusicMedia

EnergyTransportation

HousingProperty

FoodUrban services

Startups Smartups

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Some companies namedSwap.comYerdleAirbnbBlablacarUberSidecarLy!Google (self driving cars)TeslaScoot NetworksNestOhmConnectRidescoutOpen Utility

Smart CitizenM-Kopa SolarGenabilityGELISimple EnergyWaterSmart So!wareBlue River TechnologyNew Sky EnergyGreenWizardFaradayAlertMeCarrotPiggybaggy

Give O2OPowerFirst FuelFlightcarDashFarm DropFoodTradeAutoGridNeurioMosaic

BetterVestLocal MotorsCarpooling.comPolarstemOptiwattiEcocity

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HEUREKA! Smartups are disrupting big business, bigger than web-startups!

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Smartups offer an new model fast growth model

● Smartups can grow via tapping into services with the highest walletshare and therefore higher ARPU/CLV potential

● Unit costs can be higher and the user base smaller for similar level ROI as with traditional web and mobile apps, such as entertainment and telecommunications services

● Also local variations and customisations are possible due to high ARPU/CLV expectations, which entails end of silicon valley dominance in ventures.

● However, per unit production costs likely to remain slightly higher due to dealing with physical delivery of services in many cases related to housing, transportation and food.

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Defining smartups - hit the Root Cause!

Smartups free users from natural resource dependency by creating new experiences connected to new ways of fulfilling the needs. Smartups work on the root-cause of the natural resource dependency, i.e. providing for human needs. Smartups work by replacing the resource intensive ways of fulfilling human needs (for shelter, food, transportation, etc) with a radically less intensive way by offering more user value.

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Defining smartups - offer better experience

Savings are not enough. Smartups do not just offer marginal savings out of efficiency, but also increase the perception of user value. For example Airbnb is not just using homes more efficienly, but also provides a new in many ways more compelling and o#en even cheaper experience than an ordinary hotel. Über offer more convenience and availability (with dynamic pricing). QuickSense offers healthier offices, not just savings in energy bill.

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Defining smartups - disrupt entire value chains!

Smartups disrupt industries and value chains by creating digital services that replace old. Thus smartups disrupt entire value chains / networks not just industries. -> Über is not just disrupting taxi-services, but also the automotive industry. -> Airbnb doesn’t just eat hospitality industry’s pie, but also property and construction industry are under threat from disruption.

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Barriers

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Drivers

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NEXT

12:30 LUNCH

13:30-15:00 Wikicafe on topics

15:00- party and relax, swim, sauna, party, relax, sauna, etc.

In two weeks time:

- Comment the file in google docs

- Find new people to ”sing” the document

- Spread like crazy

- Media and PR-

Next five years

- Enjoy the ride

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