Why everything looks like a nail to me nowadaysfiles.meetup.com/120818/Boston php Nov 2010...

Steve KrugBoston PHP MeetupNovember 17, 2010

Why everything looks like a nail to me nowadays

Thursday, November 25, 2010

When I’m giving a presentation…

! I always look at the blurb

! I always look at the blurb! I like to know what people are expecting

! I always look at the blurb! I like to know what people are expecting! I like the Meetup.com site

Show of hands?

! Read Don’t Make Me Think?

Show of hands?

! Read Don’t Make Me Think?! Read Rocket Surgery?

Show of hands?

! Read Don’t Make Me Think?! Read Rocket Surgery?! Heard of Rocket Surgery before today?

All sites have usability problems

! Correction:

! Correction:! All sites have serious usability problems

! Correction:! All sites have serious usability problems! We use sites all the time that don’t work

"How can this be?

Most sites don’t get tested

! Usability testing costs $$$

! Usability testing costs $$$! Usability testing takes time

! Usability testing costs $$$! Usability testing takes time! Even if there was enough money, there aren’t

enough professionals

My intent for tonight

! Convince you that you should be testing, or testing more

! Show you how easy it can/should be

The plan

! A live demo test

The plan

! A live demo test" So you can see how simple it should be

The plan

! The whole book in 30 minutes

The plan

! The whole book in 30 minutes"Only a two-hour read

The plan

! The whole book in 30 minutes"Only a two-hour read"Don’t tell my publisher, but…

The plan

! A lot of time (hopefully) for questions

The plan

! A lot of time (hopefully) for questions" Especially about your qualms

Show of hands?

! Your experience with usability testing

Show of hands?

! Your experience with usability testing"Have conducted tests (been the facilitator)?

Show of hands?

! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?

Show of hands?

! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?"Have read usability test reports?

Show of hands?

! Your organization’s use of testing

Show of hands?

! Your organization’s use of testing"Never?

Show of hands?

! Your organization’s use of testing"Never?"Right before (or right after) product ships?

Show of hands?

! Your organization’s use of testing"Never?"Right before (or right after) product ships?"Routine (several times during development)?

Ten years ago

! I was trying to figure out what advice to give

“My ideal home page,” as told by…

I believe anyone can do it

! ...if they keep it simple enough

Do-it-yourself usability testing

! Three users per round

! Three users per round" Three should be plenty

! Three users per round" Three should be plenty" You’ll be doing it again next month

! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix

! No lab or mirrors

! No lab or mirrors" Set up a monitor in another room so the

development team can watch

development team can watch! No elaborate recruiting

" “Recruit loosely and grade on a curve”

" “Recruit loosely and grade on a curve”! Record with Camtasia or Morae

(Techsmith.com) or CamStudio

! No stats, no exit questions, no faux validity

! No stats, no exit questions, no faux validity! No big report

"Debrief over lunch

First, a demo test

! Thanks for volunteering your sites

First, a demo test

! Thanks for volunteering your sites! Didn’t pick it because it had problems

We need a volunteer

! Qualifying criteria:

We need a volunteer

! Qualifying criteria:"Have used a Web browser

We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult

We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net

We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net!It’s painless!

We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net!It’s painless!

! You’ll get a round of applause and a book when we’re done

There’s a complete demo online

! www.sensible.com

! www.sensible.com! Or Google “Steve Krug” on YouTube

RSME: The thirty-minute version

! Six maxims

A morning a month, that’s all we ask.

Start earlier than you think makes sense.

Incorrect thinking

Correct thinking

Recruit loosely and grade on a curve.

Naturally, we need to test people who

are just like our target audience. … people

who are a lot like our users.

… people who actually use our site.

Representative users!

Real users!

Make it a spectator sport.

Focus ruthlessly on a small number of the most important problems.

When fixing problems, always do the least you can do™.

Your motto should be…

! What’s the smallest change we can make that we think might solve the observed problem?

! Tweak, don’t redesign

! Tweak, don’t redesign! Often the best solution is removing something,

not adding something

Questions, anyone?

Thanks for all the fish

! Send any questions, feedback, gripes to

! Send any questions, feedback, gripes to " skrug@sensible.com

Why everything looks like a nail to me nowadaysfiles.meetup.com/120818/Boston php Nov 2010...

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