Why everything looks like a nail to me nowadaysfiles.meetup.com/120818/Boston php Nov 2010 final.pdf · Steve Krug Boston PHP Meetup November 17, 2010 Why everything looks like a

Steve KrugBoston PHP MeetupNovember 17, 2010

Why everything looks like a nail to me nowadays

Thursday, November 25, 2010

When I’m giving a presentation…

© 2001 Steve Krug



! I always look at the blurb

© 2001 Steve Krug



! I always look at the blurb! I like to know what people are expecting

© 2001 Steve Krug



! I always look at the blurb! I like to know what people are expecting! I like the Meetup.com site

© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


Show of hands?

© 2001 Steve Krug


Show of hands?

! Read Don’t Make Me Think?

© 2001 Steve Krug


Show of hands?

! Read Don’t Make Me Think?! Read Rocket Surgery?

© 2001 Steve Krug


Show of hands?

! Read Don’t Make Me Think?! Read Rocket Surgery?! Heard of Rocket Surgery before today?

© 2001 Steve Krug


All sites have usability problems

© 2001 Steve Krug



! Correction:

© 2001 Steve Krug



! Correction:! All sites have serious usability problems

© 2001 Steve Krug



! Correction:! All sites have serious usability problems! We use sites all the time that don’t work

© 2001 Steve Krug



! Correction:! All sites have serious usability problems! We use sites all the time that don’t work

"How can this be?

© 2001 Steve Krug


© 2001 Steve Krug


Most sites don’t get tested

© 2001 Steve Krug



! Usability testing costs $$$

© 2001 Steve Krug



! Usability testing costs $$$! Usability testing takes time

© 2001 Steve Krug



! Usability testing costs $$$! Usability testing takes time! Even if there was enough money, there aren’t

enough professionals

© 2001 Steve Krug


© 2001 Steve Krug

My intent for tonight


© 2001 Steve Krug


! Convince you that you should be testing, or testing more


© 2001 Steve Krug


! Convince you that you should be testing, or testing more

! Show you how easy it can/should be


© 2001 Steve Krug

The plan


© 2001 Steve Krug

The plan

! A live demo test


© 2001 Steve Krug

The plan

! A live demo test" So you can see how simple it should be


© 2001 Steve Krug

The plan


! The whole book in 30 minutes


© 2001 Steve Krug

The plan


! The whole book in 30 minutes"Only a two-hour read


© 2001 Steve Krug

The plan


! The whole book in 30 minutes"Only a two-hour read"Don’t tell my publisher, but…


© 2001 Steve Krug

The plan



! A lot of time (hopefully) for questions


© 2001 Steve Krug

The plan



! A lot of time (hopefully) for questions" Especially about your qualms


© 2001 Steve Krug

Show of hands?


© 2001 Steve Krug

Show of hands?

! Your experience with usability testing


© 2001 Steve Krug

Show of hands?

! Your experience with usability testing"Have conducted tests (been the facilitator)?


© 2001 Steve Krug

Show of hands?

! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?


© 2001 Steve Krug

Show of hands?

! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?"Have read usability test reports?


© 2001 Steve Krug

Show of hands?


! Your organization’s use of testing


© 2001 Steve Krug

Show of hands?


! Your organization’s use of testing"Never?


© 2001 Steve Krug

Show of hands?


! Your organization’s use of testing"Never?"Right before (or right after) product ships?


© 2001 Steve Krug

Show of hands?


! Your organization’s use of testing"Never?"Right before (or right after) product ships?"Routine (several times during development)?


© 2001 Steve Krug

Ten years ago


© 2001 Steve Krug

Ten years ago

! I was trying to figure out what advice to give


© 2001 Steve Krug© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug

“My ideal home page,” as told by…


© 2001 Steve Krug

“My ideal home page,” as told by…


I believe anyone can do it

© 2001 Steve Krug


I believe anyone can do it

! ...if they keep it simple enough

© 2001 Steve Krug


© 2001 Steve Krug

Do-it-yourself usability testing


© 2001 Steve Krug


! Three users per round


© 2001 Steve Krug


! Three users per round" Three should be plenty


© 2001 Steve Krug


! Three users per round" Three should be plenty" You’ll be doing it again next month


© 2001 Steve Krug


! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix


© 2001 Steve Krug



! No lab or mirrors


© 2001 Steve Krug



! No lab or mirrors" Set up a monitor in another room so the

development team can watch


© 2001 Steve Krug




development team can watch! No elaborate recruiting


© 2001 Steve Krug





" “Recruit loosely and grade on a curve”


© 2001 Steve Krug





" “Recruit loosely and grade on a curve”! Record with Camtasia or Morae

(Techsmith.com) or CamStudio


© 2001 Steve Krug



© 2001 Steve Krug


! No stats, no exit questions, no faux validity


© 2001 Steve Krug


! No stats, no exit questions, no faux validity! No big report


© 2001 Steve Krug


! No stats, no exit questions, no faux validity! No big report

"Debrief over lunch


First, a demo test

© 2001 Steve Krug


First, a demo test

! Thanks for volunteering your sites

© 2001 Steve Krug


First, a demo test

! Thanks for volunteering your sites! Didn’t pick it because it had problems

© 2001 Steve Krug


We need a volunteer

© 2001 Steve Krug


We need a volunteer

! Qualifying criteria:

© 2001 Steve Krug


We need a volunteer

! Qualifying criteria:"Have used a Web browser

© 2001 Steve Krug


We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult

© 2001 Steve Krug


We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net

© 2001 Steve Krug


We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net!It’s painless!

© 2001 Steve Krug


We need a volunteer

! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net!It’s painless!

! You’ll get a round of applause and a book when we’re done

© 2001 Steve Krug


There’s a complete demo online

© 2001 Steve Krug



! www.sensible.com

© 2001 Steve Krug


http://www.sensible.com/



! www.sensible.com! Or Google “Steve Krug” on YouTube

© 2001 Steve Krug




© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug


RSME: The thirty-minute version

© 2001 Steve Krug


RSME: The thirty-minute version

! Six maxims

© 2001 Steve Krug


© 2001 Steve Krug

A morning a month, that’s all we ask.


© 2001 Steve Krug


© 2001 Steve Krug


© 2001 Steve Krug

Start earlier than you think makes sense.


Incorrect thinking

© 2001 Steve Krug


Correct thinking

© 2001 Steve Krug


© 2001 Steve Krug

Recruit loosely and grade on a curve.


© 2001 Steve Krug

Naturally, we need to test people who

are just like our target audience. … people

who are a lot like our users.

… people who actually use our site.

Representative users!

Real users!


© 2001 Steve Krug


© 2001 Steve Krug

Make it a spectator sport.


© 2001 Steve Krug


© 2001 Steve Krug

Focus ruthlessly on a small number of the most important problems.


© 2001 Steve Krug


© 2001 Steve Krug

When fixing problems, always do the least you can do™.


© 2001 Steve Krug

Your motto should be…


© 2001 Steve Krug


! What’s the smallest change we can make that we think might solve the observed problem?


© 2001 Steve Krug



! Tweak, don’t redesign


© 2001 Steve Krug



! Tweak, don’t redesign! Often the best solution is removing something,

not adding something


© 2001 Steve Krug


Questions, anyone?

© 2001 Steve Krug


Questions, anyone?

© 2001 Steve Krug


© 2001 Steve Krug

Thanks for all the fish


© 2001 Steve Krug


! Send any questions, feedback, gripes to


© 2001 Steve Krug


! Send any questions, feedback, gripes to " [email protected]


mailto:[email protected]

mailto:[email protected]


© 2010 Steve Krug


Documents

Why everything looks like a nail to me nowadaysfiles.meetup.com/120818/Boston php Nov 2010 final.pdf · Steve Krug Boston PHP Meetup November 17, 2010 Why everything looks like a