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What’s Working Now
Facebook Ads & Facebook Pages
Welcome & Thank YOU!
You’ve made a smart decision!!
Accelerate & Grow Your Business Tools, Software & Services
Blueprint Insights Premium Training Programs
Blueprint Pro+ is now SHUT DOWN
• You should have access to the members area • http://BlueprintProAccess.com
• You should have access to the tools
If you have ANY access issues OR billing issues, please CONTACT US!
Support desk: http://support.blueprintcentral.com
House Keeping
Paid Ads & Page Tips
• Part 1: The MASSIVE Power of FB Newsfeed Ads
• Part 2: Tips For FB Pages
How To Run Lucrative Newsfeed Ads on Facebook
Setting Up A Newsfeed Ad 1. Create a “Custom Audience” to advertise too
2. Open Power Editor (only in Chrome browser) http://www.facebook.com/ads/manage
3. Import Audience
4. Create Ad Image & Choose Settings • Picture for your ad (600 x 315 pixels)
• Create a new Page (name of page will be your headline)
• Set objective to: Clicks to Website
Example: FB Ad For Tripod • Let’s assume we’re selling tripods.
• Find an Page on FB related to your product that has lots of people “talking about this”
Find Existing Successful FB Page
• Hunt around for: • Groups
• Enthusiasts
• Pages (shops)
Hunt For Groups/Enthusiasts/Pages
• Not 100% necessary, but will give you a BIG Boost!!! Details later.
Unleash “Social Lead Freak”
• Next grab all the “Likers and Commenters” UID’s
Unleash “Social Lead Freak”
Create Your Custom Audience • Open Power Editor (you NEED to use Chrome!)
• Click on “Custom Audience”
Import Your Audience • Upload your file (Data File Custom Audience)
Setup Pixel Tracking • Go to http://Facebook.com/Ads/Manage
• Create your Conversion Pixel
Insert Pixel Conversion Code • Insert your pixel code into your ‘conversion’ page
Create Facebook Ad • Go to http://Facebook.com/Ads/Manage
Choose “Clicks To Website” • Choose “Clicks to Website” & Enter Website URL
Create Image & Check Text Tool • Next create an an (600 x 315)
• Maximum 20% text à Use a CALL TO ACTION
https://www.facebook.com/ads/tools/text_overlay
Upload Your Image (600x315) • Upload your image (600 x 315)
Remove Right Column/Setup Page • Remove “Right Column” & Create New Page
Setup Ad Text Details
Choose Your Conversion Pixel • Choose your Conversion Pixel from drop down
menu
Choose Your Custom Audience • Choose your custom audience (prepared earlier)
Choose Locations & Language
Set Budget & Schedule • Give your Ad Campaign a Name, choose a Budget
and choose Schedule
Review Your Ad & Budget • Choose “Bid for Impressions”
• Click Place Order to start running your ad
You NEED To Split Test Your Ad • Blue Ad: 0.84% Click Through Rate (very broad
audience!)
Split Test Results… • Blurred Ad: 0.41% Click Through Rate (very broad
audience!)
Facebook Page Case Study: www.Facebook.com/AidanBoothOnline
• “Small” Page, ~1600 Fans, Passionate & Personal
What Works?
• Personal Life
• Sharing Inspiration
• Taping Into DREAMS
• Inspiring Photos
• Personal Life wrapped in Stories works REALLY well.
What Works?
• Rant’s
• Motivational Quotes
• Rant’s wrapped in Stories works REALLY well.
What Works?
• Personal Videos!
• Often LESS Likes and Shares, but MORE Clicks!
What Doesn’t Work?
• Stu people DON’T want to be seen to Like.
• Boring stu.
• BUT you can STILL share it!
Always Boost Important Posts
• $5 Boost will double your post’s exposure
• Only 10% of your “Fans” will actually see your Un-Boosted Posts (generally speaking)
Facebook Tipping Point
• 500 – 1000 Fans…
• Your FB page will GROW by itself (as long as you keep making updates)!
Be Active
• Aim for a minimum of 3-4 updates per week!
• You can’t really overdo this…
• Note down update ideas whenever you have them!
Resources:
Social Lead Freak: $97.00 http://blueprintproaccess.com/socialfreak
Bleu Page “Bleu Leads”: $19/month
http://www.bleupage.com
Facebook Changes: http://blueprintproaccess.com/changes2014
Coming Soon…
• $5 Million Dollar Re-Branding Workshop
• More Kindle Training/Workshops
• Steve’s Book…
• Tool Improvements
• New Tools
• SURPRISES!!!
Lots To Look Forward To!!!
Q&A
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