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Facebook Ads & Facebook Pages

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•  You should have access to the members area •  http://BlueprintProAccess.com

•  You should have access to the tools

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Support desk: http://support.blueprintcentral.com

House Keeping

Facebook

Paid Ads & Page Tips

•  Part 1: The MASSIVE Power of FB Newsfeed Ads

•  Part 2: Tips For FB Pages

How To Run Lucrative Newsfeed Ads on Facebook

Setting Up A Newsfeed Ad 1.  Create a “Custom Audience” to advertise too

2.  Open Power Editor (only in Chrome browser) http://www.facebook.com/ads/manage

3.  Import Audience

4.  Create Ad Image & Choose Settings •  Picture for your ad (600 x 315 pixels)

•  Create a new Page (name of page will be your headline)

•  Set objective to: Clicks to Website

Example: FB Ad For Tripod •  Let’s assume we’re selling tripods.

•  Find an Page on FB related to your product that has lots of people “talking about this”

Find Existing Successful FB Page

•  Hunt around for: •  Groups

•  Enthusiasts

•  Pages (shops)

Hunt For Groups/Enthusiasts/Pages

•  Not 100% necessary, but will give you a BIG Boost!!! Details later.

Unleash “Social Lead Freak”

•  Next grab all the “Likers and Commenters” UID’s

Unleash “Social Lead Freak”

Create Your Custom Audience •  Open Power Editor (you NEED to use Chrome!)

•  Click on “Custom Audience”

Import Your Audience •  Upload your file (Data File Custom Audience)

Setup Pixel Tracking •  Go to http://Facebook.com/Ads/Manage

•  Create your Conversion Pixel

Insert Pixel Conversion Code •  Insert your pixel code into your ‘conversion’ page

Create Facebook Ad •  Go to http://Facebook.com/Ads/Manage

Choose “Clicks To Website” •  Choose “Clicks to Website” & Enter Website URL

Create Image & Check Text Tool •  Next create an an (600 x 315)

•  Maximum 20% text à Use a CALL TO ACTION

https://www.facebook.com/ads/tools/text_overlay

Upload Your Image (600x315) •  Upload your image (600 x 315)

Remove Right Column/Setup Page •  Remove “Right Column” & Create New Page

Setup Ad Text Details

Choose Your Conversion Pixel •  Choose your Conversion Pixel from drop down

menu

Choose Your Custom Audience •  Choose your custom audience (prepared earlier)

Choose Locations & Language

Set Budget & Schedule •  Give your Ad Campaign a Name, choose a Budget

and choose Schedule

Review Your Ad & Budget •  Choose “Bid for Impressions”

•  Click Place Order to start running your ad

You NEED To Split Test Your Ad •  Blue Ad: 0.84% Click Through Rate (very broad

audience!)

Split Test Results… •  Blurred Ad: 0.41% Click Through Rate (very broad

audience!)

Facebook Page Case Study: www.Facebook.com/AidanBoothOnline

•  “Small” Page, ~1600 Fans, Passionate & Personal

What Works?

•  Personal Life

•  Sharing Inspiration

•  Taping Into DREAMS

•  Inspiring Photos

•  Personal Life wrapped in Stories works REALLY well.

What Works?

•  Rant’s

•  Motivational Quotes

•  Rant’s wrapped in Stories works REALLY well.

What Works?

•  Personal Videos!

•  Often LESS Likes and Shares, but MORE Clicks!

What Doesn’t Work?

•  Stu people DON’T want to be seen to Like.

•  Boring stu.

•  BUT you can STILL share it!

Always Boost Important Posts

•  $5 Boost will double your post’s exposure

•  Only 10% of your “Fans” will actually see your Un-Boosted Posts (generally speaking)

Facebook Tipping Point

•  500 – 1000 Fans…

•  Your FB page will GROW by itself (as long as you keep making updates)!

Be Active

•  Aim for a minimum of 3-4 updates per week!

•  You can’t really overdo this…

•  Note down update ideas whenever you have them!

Resources:

Social Lead Freak: $97.00 http://blueprintproaccess.com/socialfreak

Bleu Page “Bleu Leads”: $19/month

http://www.bleupage.com

Facebook Changes: http://blueprintproaccess.com/changes2014

Coming Soon…

•  $5 Million Dollar Re-Branding Workshop

•  More Kindle Training/Workshops

•  Steve’s Book…

•  Tool Improvements

•  New Tools

•  SURPRISES!!!

Lots To Look Forward To!!!

Q&A