What to Expect In Your Economic Gardening Engagement
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- Slide 1
- Slide 2
- What to Expect In Your Economic Gardening Engagement
- Slide 3
- What is Economic Gardening? An economic development program
Focused on growing your own companies As opposed to hunting
companies Coined by Phil Burgess Focused strictly on growth
companies in Iowa that fit some basic criteria.some basic criteria
(c) National Center for Economic Gardening
- Slide 4
- Where did it come from? Developed in Littleton, Colorado 1987
25 year results Jobs15,000 30,000 Sales tax$6 20 million Population
growth23% No recruitment of companies No incentives (c) National
Center for Economic Gardening
- Slide 5
- What Makes It Different? Focus on Stage II growth
companiesStage II growth companies Focus on strategic issues High
end, sophisticated corporate level tools Deep underlying scientific
principles Used in five frameworks for dealing with classes of
business problems (c) National Center for Economic Gardening
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- What Kind of Help Will I Get? Strategic Information Market
research Competitor intelligence Industry trends Custom research
Strategic Frameworks for five classes of business problems Market
dynamics Core strategy Innovation Qualified sales leads Team
dynamics (c) National Center for Economic Gardening
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- What Will I Not Get Operational assistance Implementation
Financial analysis Primary research Focus groups, surveys, etc.
Recommendations (c) National Center for Economic Gardening
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- So how will this unfold? Initial interview with call leader
(1-2 hours) Phone call with full team to clarify information and
develop research tasks Information (and emails) posted on
Greenhouse collaboration web site Follow up explanations from
specialists Close out (c) National Center for Economic
Gardening
- Slide 9
- How long will it take? You will get about 40 hours of high
quality assistance from our team They will focus on one or two
major issues The engagement will wrap up in about three weeks (c)
National Center for Economic Gardening
- Slide 10
- What kind of tools do you use? Search Engine Optimization Web
marketing Competitor strategies Geographic Info Systems Qualified
sales leads Heat maps Database research Market info Competitor
intelligence Industry trends (c) National Center for Economic
Gardening
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- What are these New Sciences? New sciences being developed
around biological systems Business as biology Complexity Systems
Thinking Temperament Network Economics (c) National Center for
Economic Gardening
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- How will we work together? Not consultants Not deep in your
industry Do not make recommendations Extension of your team Give
best info to make decisions Framework for trouble shooting problems
Work quickly, hand in glove (c) National Center for Economic
Gardening
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- Do I get qualified sales leads? Core Strategy Market Dynamics
Innovation Temperament Marketing/Qualified Sales Leads (c) National
Center for Economic Gardening
- Slide 14
- Examples of Research Wire harness competitors USDA outlook for
trucking industry Pest management associations Niche applications
for barge rental Medical supply industry report Bloggers in
construction industry Hearing instrument customer profiles (c)
National Center for Economic Gardening
- Slide 15
- CEO Feedback Loved the depth and detail We will add employees
sooner than expected based on this assistance Particularly
appreciated help in understanding Google Analytics and page ranking
Lifestyle info was extremely valuable for our pilot launch Excited
about how to use keywords to pursue opportunities in the disaster
recovery arena (c) National Center for Economic Gardening
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- How to get the most of the program Use this project as a time
to review strategy Bring in key personnel Speak with each
specialist and the team leader Ask a lot of questions (c) National
Center for Economic Gardening
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- Welcome to the program Questions about expectations Next steps
Give us feedback Dan Beenken, Director 319-273-4322
Dan.beenken@uni.edu (c) National Center for Economic Gardening