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Right Patients. Right Procedures. Right Now.
from the Orthopedics Consumer Insights Study
What Matters Most to Millennials
Millennials believe having a cell phone is more important than having health insurance.
Yet, they are quickly emerging as a true opportunity for Orthopedics.
CONSIDER THIS
MILLENNIALS WANT TO PROACTIVELY DEAL WITH STRESS & FOCUS ON WELLNESS
Reducing stress is a #1 priority for millennials.
44% say they need betternutrition and diet.
38% want to improve their fitness level.
#1 44% 38%
MILLENNIALS ARE ACTIVE
Of the millennials that have been orthopedic patients, 57% were treated for a recent sports injury.
MILLENNIALS ARE MORE LIKELY TO HAVE A HIP OR FOOT/ANKLE INJURY THAN OTHER GENERATIONS
30% of millennial injuries werehip related.
24% of millennial injuries werefoot/ankle related.
30% 24%
WHY MILLENNIALS CHOOSE SURGERY
53% had an orthopedic procedure to stop the pain.
16% wanted to get back to living.
13% wanted to get back to playing sports.
53% 16% 13%
HOW MILLENNIALS CHOOSE A PROVIDER
Millennials are more likely to choose the hospital or clinic first and then the physician.
THE PREFERRED PATIENT EXPERIENCE OF MILLENNIALS
Millennials want a retail-like experience. Scheduling, ease of getting in/out and comfort
are very important to them.
MARKETING INFLUENCES MILLENNIALS’ CHOICE OF PROVIDER
37% of millennials feel that a good advertisement for a
hospital or clinic helps in theirdecision-making.
50% of millennials with a recent orthopedic experience recall
having seen orthopedic advertising.
37% 50%
Millennials are much more likely to respond to digital ads
than older consumers.
MILLENNIAL MEDIA PREFERENCES
59%
73%
27%
0%
Online Ads Email Ads
Millennials Older Population
MILLENNIALS RESEARCH ONLINE
57% of millennials with a recent orthopedic experience visited a website prior to that
experience.
MILLENNIALS RESPOND TO MESSAGES THAT MATTER
Millennials are more likely to be influenced by personalized healthcare stories and
hospital quality awards.
MILLENNIALS ARE SOCIALLY ENGAGED
58% of millennials share their thoughts aroundhealth and wellness on Facebook.
MILLENNIALS HAVE STRONG OUTCOMES
67% of millennials felt back to normal or even better after their orthopedic experience.
MILLENNIALS HAVE A GREAT STORY TO TELL
85% of millennials felt that their orthopedic experience met or exceeded expectations.
Millennials on Health• Millennials have a strong interest in becoming healthier, both mentally and physically.• They’re more involved in sports which causes a majority of their orthopedic injuries.
Millennials on Messaging• Millennials want to know they will feel physically better and will be satisfied with their orthopedic visit.• They care about quality awards, outcomes, and the ease and quality of their orthopedic experience.
Millennials on Media• Millennials respond to digital advertisements more than older generations.• They are also more open to sharing their outcomes and experiences on social channels.
WHAT MATTERS MOST TO MILLENNIALS
Right Patients. Right Procedures. Right Now.
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