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To what extent the role of museum has been changed by the development of New Media?
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YOU
NEVER
GOTOMUSEUMS
THEMUSEUMISCOMINGTO…
GETYOU!
TheWHITNEYMUSEUMTWITTERTOUR
• Notanyoldmuseumtour
• Abrandnewonlineexperience
• Alocalbutalsoworldwideaudience
THESHOW
THECAST
• AyoungtrendyCURATORGaryCarrion‐Murayari
• ThedirectorofPublic+MediaRelationsfortheMattressFactoryJeffreyInscho
• ARADIO:WNYCTOBROADCASTTHETOURLIVE
8SOCIALMEDIASPECIALISTSPLUGGEDONTWITTER,FLICKRANDFACEBOOK
ManBartlettTwitter:@manbartlett
LinaDoradoTwitter:@linagato
NickFortunatoTwitter:@spumoninick
EricGrantTwitter:@ericgrant
NinaMeledandriTwitter:@_randomthoughts
HarperReitkopfTwitter:@MetroTwin
RachelWellsTwitter:@rachelwells
AnXiaoTwitter:@thatwaszen
FeedbackontheTourisdivided
• Hardtofollowlive• Nopodcastofthetour• Technicalissueshavecausedproblemstoshareinformation…
• However,peoplearemostlyenthusiasticaboutthisexperiment
• ThisnewexperimentpushestheboundariesofMuseums
• TheroleofmuseumisaffectedbyNewMediainmanyways.
1. Museums’audienceisworldwide
2. Worksofartaresharedandlargelyreproduced3. Theaudienceismoreandmoreinvolvedinthe
workofArt
4. Theisanincreasingnumbersofartists
Thereisalotgoingon…
MuseumBefore
• Aplacewhereworkofartisdisplayedandprotected
• AplacewhereArtisexplained
• AplacewhereeverybodycanhaveaccesstoArt
MuseumToday
• Alocationbutalsoanidentityrelayedallovertheworld
• Thecenterofanetwork
• Aplaceturnedintoa“Factory”whereArtisconstantlyproduced.
FormylasttravelogueIwanttoanalyzeandandtoinquireonhowtheroleofmuseumhaschanged
Whatisamuseumin2010?
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