YOU

NEVER

GOTOMUSEUMS

THEMUSEUMISCOMINGTO…

GETYOU!

TheWHITNEYMUSEUMTWITTERTOUR

•  Notanyoldmuseumtour

•  Abrandnewonlineexperience

•  Alocalbutalsoworldwideaudience

THESHOW

THECAST

•  AyoungtrendyCURATORGaryCarrion‐Murayari

•  ThedirectorofPublic+MediaRelationsfortheMattressFactoryJeffreyInscho

•  ARADIO:WNYCTOBROADCASTTHETOURLIVE

8SOCIALMEDIASPECIALISTSPLUGGEDONTWITTER,FLICKRANDFACEBOOK

ManBartlettTwitter:@manbartlett

LinaDoradoTwitter:@linagato

NickFortunatoTwitter:@spumoninick

EricGrantTwitter:@ericgrant

NinaMeledandriTwitter:@_randomthoughts

HarperReitkopfTwitter:@MetroTwin

RachelWellsTwitter:@rachelwells

AnXiaoTwitter:@thatwaszen

FeedbackontheTourisdivided

•  Hardtofollowlive•  Nopodcastofthetour•  Technicalissueshavecausedproblemstoshareinformation…

•  However,peoplearemostlyenthusiasticaboutthisexperiment

•  ThisnewexperimentpushestheboundariesofMuseums

•  TheroleofmuseumisaffectedbyNewMediainmanyways.

1.  Museums’audienceisworldwide

2.  Worksofartaresharedandlargelyreproduced3.  Theaudienceismoreandmoreinvolvedinthe

workofArt

4.  Theisanincreasingnumbersofartists

Thereisalotgoingon…

MuseumBefore

•  Aplacewhereworkofartisdisplayedandprotected

•  AplacewhereArtisexplained

•  AplacewhereeverybodycanhaveaccesstoArt

MuseumToday

•  Alocationbutalsoanidentityrelayedallovertheworld

•  Thecenterofanetwork

•  Aplaceturnedintoa“Factory”whereArtisconstantlyproduced.

FormylasttravelogueIwanttoanalyzeandandtoinquireonhowtheroleofmuseumhaschanged

Whatisamuseumin2010?