What Has Conversion Got To Do With Affiliate Marketing?

What Has Conversion Got To Do With Affiliate Marketing?

Sinead HernenDirector, Affiliate Partnerships

Azam Marketing

About MeStarted career in Online Marketing in 2000Managed Shop Direct affiliate programs in Manchester for three yearsJoined Azam Marketing in 2008 Advise on affiliate marketing strategy & Growth

About Azam Marketing

affiliatemanagement

eCRM and email

marketing

search marketing

social media

affiliate

web design

Azam Clients

What Is Affiliate Marketing?

Affiliate marketing is an online marketing practice in which businesses reward affiliates a commission for each sale or lead they generate.

PPC Content websites

Cashback websites

Voucher Code websites

Blogs Shopping portals

Email Marketing

Many other types

How Does Conversion Fit into Affiliate Marketing?

CONVERSIONAFFILIATE MARKETING

Average Earnings Per Hundred Clicks (EPC)

Conversion Can Make or Break Affiliates!

Real Value of an Affiliate Program = Number of Clicks x Conversion Rate x Commission = Actual Affiliate Revenue500 clicks x 2% x £30.00 = £300.00 = EPHC £60.00 = LOSS!500 clicks x 2% x £35.00 = £350.00 = EPHC £70.00 = BREAK EVEN!!500 Clicks x 3% x £30.00 = £450.00 = EPHC £90.00 = PROFIT!!!

Effective Ways to Optimise Your Affiliate Conversion Rate

Provide Targeted Offers, Creative & Landing Pages

Optimise Your Affiliate Landing Pages - Standard

Optimise Your Affiliate Landing Pages - Affiliate

Eliminate Leakage...

Remove Phone Numbers

Geo-Target Your Landing Pages...

Geo-Target Your Landing Pages...

PPC and SEO Affiliates

Provide Targeted Keyword ListsAllow Syndication of Blog ContentProvide Clear Rules & Conditions

Email Marketing AffiliatesProvide quality html email creativeMake it readily availableEnsure the creative has strong call to actionsHigh resolution graphics and customised landing pages which are consistent with the email offer Showcase any exclusive voucher or promo codes clearly on the creative

Voucher Code/ Cashback Affiliates

Offer exclusive, personalised voucher codes (MVC2011)Provide regular dealsUse ‘dummy’ codes or dealsOptimise your company description with targeted keywordsCreate ‘Premium’ commission tier

Questions & Answers

@sinead_azammkt

www.azam.info

www.azam.net