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What Has Conversion Got To Do With Affiliate Marketing?. Sinead Hernen Director, Affiliate Partnerships Azam Marketing. About Me. Started career in Online Marketing in 2000 Managed Shop Direct affiliate programs in Manchester for three years Joined Azam Marketing in 2008 - PowerPoint PPT Presentation
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What Has Conversion Got To Do With Affiliate Marketing?
Sinead HernenDirector, Affiliate Partnerships
Azam Marketing
About MeStarted career in Online Marketing in 2000Managed Shop Direct affiliate programs in Manchester for three yearsJoined Azam Marketing in 2008 Advise on affiliate marketing strategy & Growth
About Azam Marketing
affiliatemanagement
eCRM and email
marketing
search marketing
social media
affiliate
web design
What Is Affiliate Marketing?
Affiliate marketing is an online marketing practice in which businesses reward affiliates a commission for each sale or lead they generate.
PPC Content websites
Cashback websites
Voucher Code websites
Blogs Shopping portals
Email Marketing
Many other types
How Does Conversion Fit into Affiliate Marketing?
CONVERSIONAFFILIATE MARKETING
Conversion Can Make or Break Affiliates!
Real Value of an Affiliate Program = Number of Clicks x Conversion Rate x Commission = Actual Affiliate Revenue500 clicks x 2% x £30.00 = £300.00 = EPHC £60.00 = LOSS!500 clicks x 2% x £35.00 = £350.00 = EPHC £70.00 = BREAK EVEN!!500 Clicks x 3% x £30.00 = £450.00 = EPHC £90.00 = PROFIT!!!
PPC and SEO Affiliates
Provide Targeted Keyword ListsAllow Syndication of Blog ContentProvide Clear Rules & Conditions
Email Marketing AffiliatesProvide quality html email creativeMake it readily availableEnsure the creative has strong call to actionsHigh resolution graphics and customised landing pages which are consistent with the email offer Showcase any exclusive voucher or promo codes clearly on the creative
Voucher Code/ Cashback Affiliates
Offer exclusive, personalised voucher codes (MVC2011)Provide regular dealsUse ‘dummy’ codes or dealsOptimise your company description with targeted keywordsCreate ‘Premium’ commission tier
Questions & Answers
@sinead_azammkt
www.azam.info
www.azam.net
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