What are the options with my Educational Studies Degree? April 18, 2012 John Horn Associate...

What are the options with my Educational Studies Degree?April 18, 2012

John HornAssociate Director, Career DevelopmentUBC Career Services

Degree and Career Options Agenda

• Outcomes+ Three things• Brainstorming Options• Highlighting Your Value• Discussion• Questions + Thanks!

Learning ObjectivesBy the end of this workshop, you will be able to…• Identify and evaluate non-academic careers in

which a graduate degree in Educational Studies can be applied

• Demonstrate the components of a SUCCESful Value Proposition

• Discuss the competencies and attitudes required to invent a career

Three Things1. Know Yourself2. Make it Sticky3. Invent Your Future

1. Your Career | Myth and Reality

The Expectation

UBC

Degree in Educational Studies

List of options

Job

The Reality

Major Selection

Volunteering

Service Learning

Networking

Career Opportunities

Mentorship

Academic Courses

Studying Abroad

Part-time Job(s)

Five Essential Attitudes

1. Optimism2. Curiosity3. Risk-taking4. Flexibility5. Persistence

Five Competencies1. Communication 2. Collaboration3. Critical Thinking4. Lifelong Learning5. Leadership

Source: American Management Association (AMA), 2010

Get Hired!

Connect

Learn

1. What makes you curious?2. Who does this work?3. How can you gain experience?

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2. A Powerful Value Proposition

What is a Value Proposition?A powerful value proposition should be a “sticky idea” based on the researched knowledge of your audience – if you can create a proverb, you will become a legend!

Six Steps for a Sticky “Pitch”

1. Simple | strip your value proposition down to its core2. Unexpected | common sense into uncommon sense3. Concrete | explain your value in terms of human action4. Credible | let the audience test your idea for themselves5. Emotional | make people feel something6. Stories | mentally rehearse a situation before you’re in it

Chip and Dan Heath, Made to Stick

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Six Steps for a Sticky “Pitch”

1. Simple | strip your value proposition down to its core2. Unexpected | common sense into uncommon sense3. Concrete | explain your value in terms of human action4. Credible | let the audience test your idea for themselves5. Emotional | make people feel something6. Stories | mentally rehearse a situation before you’re in it

What is your idea’s core?

Simple | strip your value proposition down to its coreChoose | if you remember one thing about me it should be ____________Example | “Names, names, names” and “THE low-cost airline”

Why are you interesting and how can you surprise me?Unexpected | transform common sense into uncommon sense – Westjet Gap Theory and Schema | make the complex simple, keep your idea mysteriousExample | “what do you know about UBC’s Department of Educational Studies?”

How is your proposition real…like life?Concrete | language is abstract, your value proposition shouldn’t beVelcro Theory | David Rubin on why your ideas need lots of “hooks”Example | communicating your value as a small business plan

What makes people believe ideas?Credible | learn from Historians and fill-up on the detailsProfessionalism | dress and behave like the people who work where you want toExample | “…graduate degree from UBC’s Faculty of Education”

How do we get people to care about our ideas?Emotions | bring out the “passion” part of your intersecting talent and passionThe Truth| forget abstract themes and share a touching personal accountExample | I will make you feel disgusted and inspired

How do you get people to act on your value proposition?Stories | it’s not enough to tell a great story; it must reflect your agendaBe prepared | 4-6 reasons that package your offering relative to the opportunityExample | “This one time, during my field research…”Formula | Mr. Christie’s storytelling tips: CAR

C – the context or situation A – the actions you take to address the above R – the results achieved (primary and secondary)

3. Discussion + Next Steps

[INSERT AWESOME DISCUSSION HERE]

Relax

Go from here.

Courtesy milos_milosevic

“A Target Rich Environment”To here.

Courtesy Bogdun_Sudhitu

Okko_Pyykko from Flickr

Look closer.

careers.ubc.ca

Be more engaged:

Three Things1.________________________2.________________________3.________________________