What are the options with my Educational Studies Degree?April 18, 2012

John HornAssociate Director, Career DevelopmentUBC Career Services

Degree and Career Options Agenda

• Outcomes+ Three things• Brainstorming Options• Highlighting Your Value• Discussion• Questions + Thanks!

Learning ObjectivesBy the end of this workshop, you will be able to…• Identify and evaluate non-academic careers in

which a graduate degree in Educational Studies can be applied

• Demonstrate the components of a SUCCESful Value Proposition

• Discuss the competencies and attitudes required to invent a career

Three Things1. Know Yourself2. Make it Sticky3. Invent Your Future

1. Your Career | Myth and Reality

The Expectation

UBC

Degree in Educational Studies

List of options

Job

The Reality

Major Selection

Volunteering

Service Learning

Networking

Career Opportunities

Mentorship

Academic Courses

Studying Abroad

Part-time Job(s)

Five Essential Attitudes

1. Optimism2. Curiosity3. Risk-taking4. Flexibility5. Persistence

Five Competencies1. Communication 2. Collaboration3. Critical Thinking4. Lifelong Learning5. Leadership

Source: American Management Association (AMA), 2010

Get Hired!

Connect

Learn

1. What makes you curious?2. Who does this work?3. How can you gain experience?

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2. A Powerful Value Proposition

What is a Value Proposition?A powerful value proposition should be a “sticky idea” based on the researched knowledge of your audience – if you can create a proverb, you will become a legend!

Six Steps for a Sticky “Pitch”

1. Simple | strip your value proposition down to its core2. Unexpected | common sense into uncommon sense3. Concrete | explain your value in terms of human action4. Credible | let the audience test your idea for themselves5. Emotional | make people feel something6. Stories | mentally rehearse a situation before you’re in it

Chip and Dan Heath, Made to Stick

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Six Steps for a Sticky “Pitch”

1. Simple | strip your value proposition down to its core2. Unexpected | common sense into uncommon sense3. Concrete | explain your value in terms of human action4. Credible | let the audience test your idea for themselves5. Emotional | make people feel something6. Stories | mentally rehearse a situation before you’re in it

What is your idea’s core?

Simple | strip your value proposition down to its coreChoose | if you remember one thing about me it should be ____________Example | “Names, names, names” and “THE low-cost airline”

Why are you interesting and how can you surprise me?Unexpected | transform common sense into uncommon sense – Westjet Gap Theory and Schema | make the complex simple, keep your idea mysteriousExample | “what do you know about UBC’s Department of Educational Studies?”

How is your proposition real…like life?Concrete | language is abstract, your value proposition shouldn’t beVelcro Theory | David Rubin on why your ideas need lots of “hooks”Example | communicating your value as a small business plan

What makes people believe ideas?Credible | learn from Historians and fill-up on the detailsProfessionalism | dress and behave like the people who work where you want toExample | “…graduate degree from UBC’s Faculty of Education”

How do we get people to care about our ideas?Emotions | bring out the “passion” part of your intersecting talent and passionThe Truth| forget abstract themes and share a touching personal accountExample | I will make you feel disgusted and inspired

How do you get people to act on your value proposition?Stories | it’s not enough to tell a great story; it must reflect your agendaBe prepared | 4-6 reasons that package your offering relative to the opportunityExample | “This one time, during my field research…”Formula | Mr. Christie’s storytelling tips: CAR

C – the context or situation A – the actions you take to address the above R – the results achieved (primary and secondary)

3. Discussion + Next Steps

[INSERT AWESOME DISCUSSION HERE]

Relax

Go from here.

Courtesy milos_milosevic

“A Target Rich Environment”To here.

Courtesy Bogdun_Sudhitu

Okko_Pyykko from Flickr

Look closer.

careers.ubc.ca

Be more engaged:

Three Things1.________________________2.________________________3.________________________